Digital Beauty

We sat with Ali Almohannadi, founder of the beauty app Venita, to talk about wellness, beauty and technology. Connectivity and practicality are key elements in today’s world.

“There is no such thing as an end to knowledge; you must continue to work on your learning experience.” – Ali Almohannadi

 

OHLALA – Venita is an innovative online beauty platform that connects customers to various services such as salons and spas, and they can even purchase beauty products. How did you come up with this concept?

Ali Almohannadi – The platform’s idea is about beauty and health, which we are focusing on for the future. Personal care was at the centre of attention during this pandemic. This period has been the most influential in our industry, with many shops shutting down, many laws passed that affected public income and employment, so much harm to businesses. During the upcoming months, we will try hard to continue moving towards a successful online process in which we serve all social groups, which will allow us to achieve more and more success.

OHLALA – The element that unites the whole platform revolves around beauty. The pandemic affected the regular services at salons and spas. How can this market grow again?

Ali – Every business involved with beauty, wellness and personal care has been hit during the lockdowns. But it’s natural to go through crises like the one that has happened and, at the same time, these challenges give us the power to continue and work again. It helps us develop and collaborate with new partners to come back, take advantage of what’s happened positively and shift our operations in a positive way. And that’s where our struggle comes from, so during the upcoming time, we’ll continue to work hard to achieve more relevance to the market, our subscribers and Doha’s beauty community.

OHLALA – How do you see Venita expanding even further?

Ali – We plan to grow and expand during the upcoming period. We have updated Venita features, and we are taking it to the next level, as you have never seen before. We also have been working on shopatvenita; our e-commerce platform for beauty and wellness products. We have taken advantage of the times when services have been closed and worked hard to make sure we are providing inclusive, user-friendly services to our consumers all in one place. We will work on marketing it extensively to spread awareness, provide the best services to the Doha community and widen our services in different markets within the region.

OHLALA – You have a degree in Analytical Chemistry & Forensic Science. Do you believe that your science background helps you have a clearer vision of your own businesses and your clients’ strategies?

Ali – My study period was in Britain. While living there, I learned a lot from the consumer behaviour perspective, how technology made my life easier, and how different apps were tailored for customer satisfaction and a user-friendly experience. I also have a diploma in business administration, which helped me a lot in my business. I don’t get bored with studying. I’m currently learning more about digital marketing, and it got me building my business and expanding considerably, and I’ve got a lot of plans for the future.

OHLALA – When you are not busy managing your brands or finding the best solutions for your clients and partners, how do you like to spend your free time?

Ali – When I am not working or researching the latest technology trends, I spend time watching Netflix, catching up with TV series. I also have been a football fan; I am in for watching any game. I like to browse different social media platforms; I love content creation in all its different forms. I used to write and create content like storytelling on my IGTV. I haven’t done that in a long time, but I am determined to go back again.

OHLALA – If you could give one piece of advice, personal or professional, what would it be?

Ali – My advice is that there is no such thing as an end to knowledge; you must continue to work on your learning experience; science is constantly developing. Change is the only constant, especially the one we are part of; it evolves day by day. You must keep pace with everything and learn everything that comes in front of you. Knowledge is power. Marketing management 20 years ago was not what it is now. What I want to say is never stop learning with every lesson, course or reference found through social media or any educational platform.

@venita.app

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