What would you say has been your biggest challenge?
The fact that it was aluminium, so it’s not really upholstery in the way that we would upholsterer a panel, there’s no staples or anything, so I came up with the idea of corseting the back. So, the back is sort of equally beautiful in terms of the level of hand craftsmanship and it has got a permanent corset hand stitched corsetry to it to hold everything in place because there’s no glue or staples or anything
Out of the gallery what’s your favourite, if you had to choose?
I really love the whisper muse. That was the original one that I was asked when I was asked to work on this project. At the very start I was inspired by the spirit of ecstasy, and whisper muse is kind of like a detail of the drapery on her arm and for me it’s just very subtle, it’s very sculptural and very beautiful, but, I also think the possibilities are so vast and amazing so I’m actually really excited
about doing one of the digital peacock feather ones as well in the multi colours How ethical is the process?
We have been awarded a Butterfly Mark by Positive Luxury earlier this year! They are a UK based organisation where they assess you for sustainability and good practice and ethical practice for all. We’re obviously quite a small company but people like Stella McCartney and stuff all have this mark. When you click on it, it brings you to a page which shows you what we do and what we’re achieving but for me ever since I started because it’s a hand-made product it has also been a minimal waste process so we’re not buying metres and metres of fabric we’re not throwing away much we order what we need essentially. Everything is made by hand in the studio so very little travelling going on, we don’t travel much as a company. We’re very big on recycling which sounds really lame, but you know. The materials themselves we are always looking at what we can improve on, so there’s a material we use for the depth that we found one that is made out of recycled plastic water bottles, so that would be amazing to start using that, but they just have a massive minimum order which is to be expected I suppose. And then I’ve developed my brand this year, had a rebrand and a new website and within that we are going to have our first range of packaging which will be for the samples, as we send a sample to every client and we’ve never had an actual box so we’re having a really beautiful box made of recycled materials with the branding and everything.
In regard to the future with Rolls-Royce have you an additional vision for the next year, two, five?
I was actually approached by Rolls-Royce probably nearly three years ago now, when they came up with the idea for this gallery and they app roached about 150 artists and then narrowed it down to seven. So, they had an event in London called the closed room event where they unveiled the seven artworks by seven different artists and that was when I showed the whisper muse
How did you feel in that inaugural moment?
It was absolutely amazing because it was a proper incredible event where you walk through a dark tunnel and you’re presented with the new phantom to start with and then we went into another room where they presented these seven beautiful individual gallery pieces and there I was.
So, if you had any words of advice to any upcoming artists, what would they be?
Believe in yourself and don’t be held back by the idea that you have to be something in particular or do something in particular. Don’t let it cage you into your aspirations. I spent all of my textile degree thinking well I wasn’t doing fashion, I wasn’t doing interiors because it didn’t look anything like this at that stage, completely impractical for anything but it didn’t matter it was beautiful and for me it’s just about making something beautiful.
www.helenamymurray.com