LOEWE LAUNCHES ELEPHANT BAG IN SHUKA FABRIC WITH ‘KNOT ON MY PLANET’

In support of the Elephant Crisis Fund, LOEWE’s annual collaboration with Knot On My Planet presents the Elephant bag crafted in traditional Shuka fabric with a tasselled strap hand-woven by women from Kenya’s Samburu Trust.

LOEWE’s collaboration with wildlife campaign Knot On My Planet is now in its third year, and brings the Elephant bag entirely crafted in Shuka; a vibrant checkered fabric traditionally used by the Kenyan Maasai tribes people to create shawls.

The LOEWE and Knot On My Planet Elephant bag features a tasselled strap hand-woven by an artisan collective of women from the Samburu Trust in Northern Kenya. Also crafted in the same vibrant colours found in the Shuka shawl, this textile speaks of the Samburu people’s affinity with the natural world that sustains their way of life: blue for the sky, red for the blood of their cattle and white for their cows’ milk. Limited to 300 editions, the Elephant bag launches on March 25, 2021 as an online exclusive, on loewe.com and MyTheresa.com.

Named after the age-old tradition of tying knots to remember—as elephants never forget —Knot On My Planet was founded by Trish Goff and David Bonnouvrier, focusing on a simple mission: to highlight the plight of the African Elephant. The continuing demand for and trade in ivory has encouraged the ongoing poaching of these majestic creatures in their natural habitats, dramatically shrinking their numbers. 100 per cent of the bags’ sales proceeds will be donated to the Elephant Crisis Fund—a joint initiative of Save the Elephants and the Wildlife Conservation Network, that funds the best ideas and most urgent actions by highly vetted conservation organization working for safeguard the future of elephants.

KOMP

Knot on My Planet (KOMP) is a campaign born in fashion and powered by influencers with the goal to bring elephant poaching and the ivory crisis to the forefront of the conversation by leveraging influencers, companies and brands within the fashion and luxury industries while raising money for the Elephant Crisis Fund (ECF). KOMP plays on the age-old act of tying knots to remember and elephants’ uncanny ability to remember. Co-founded by Trish Goff and David Bonnouvrier, KOMP launched its first social media initiative on Sept 9th, 2016 garnering over 1.5 billion impressions via Instagram, Twitter, Facebook and Snapchat. To date KOMP has raised over $11mm for the ECF.

About LOEWE

Created in Spain in 1846, LOEWE approaches 175 years as one of the world’s major luxury houses. Since 2013, under creative director Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.

Elephant Crisis Fund

The Elephant Crisis Fund (ECF) is a joint initiative of Save The Elephants and the Wildlife Conservation Network. It was set up in partnership with the Leonardo DiCaprio Foundation in 2013. The ECF funds the best ideas and most urgent actions by highly vetted conservation organizations working to safeguard the future of elephants . 100% of every donation goes straight to the field, with zero overhead. To date, the ECF has supported 321 projects from 90 organisations across 40 countries. The Elephant Crisis Fund has inspired donations to date of $29.5M in seven years. The ECF will not stop its support of these effective programs until we have ended the ivory crisis and ensured elephants are no longer under threat. For more information, visit ElephantCrisisFund.org

Samburu Workshop

Samburu Workshop is the heart of the Samburu Trust, which is a non-profit organization that engages the traditional authority of elders to help improve the lives of the Samburu people, securing their land and wildlife for a shared future. The beadwork and weaving project was born 15 years ago during a terrible drought, which left the women and children to fend for themselves while the men went off with their cattle to graze. This project gives the women viable work which enables them to sustain their families and community

Knot on my Planet mini Elephant bag in textile

Samburu Woman from Northern Kenya

Knot on my Planet mini Elephant bag in textile