Secret Notes boutique unveils this new fragrance from Memo Paris

VAADHOO
Oud hallucination

Memo has elected the island of Vaadhoo in the Maldives as its new destination, inspired by its “sea of stars”. At night, the sea gets illuminated, turning bright blue, thanks to bioluminescent plankton when moved by waves.

Welcome to Vaadhoo, a perfume close to hallucination.

Made in France, by our perfumer Philippe Paparella.

Vaadhoo, aromatic and spicy, pushes forward Everlasting Flower Seed and mixes Ginger and Patchouli to create a fresh fragrance. Everlasting Flower gives the juice those spicy, green and woody notes, and takes you away on an unexpected escape.

Bergamot oil, GINGER OIL, Rhubarb accord, Saffron accord, Violet Leaf oil, Jasmine absolute, Cedarwood oil, Geranium oil, EVERLASTING FLOWER ABSOLUTE, Vetiver oil, PATCHOULI OIL, Oud oil, Vanilla absolute

Dear Philippe,

In a dream, I was the only resident of an island visited by stars, night phenomena and curious maritime events. Its name already looks like a magic formula. Its twin vowels give me the desire to make vows. I felt I was blessed to be part of this spectacle and I wanted to share my vision with you. Tender as the night, sharp as a surrealistic moment, surprising as it can be.

I’m sure you will find a way to express it and find its olfactive charm and character. I send you a collection of stars, from the sky to the sea, and I wish the ink on paper could turn suddenly from black to a bright blue, leaving a mark strong as a souvenir, to give you an idea of what’s going on over there, secretly.

Best,

Clara

What would you bring on a desert Island?

On Vaadhoo, lost in the Maldives, you have everything you need. A glow of ginger, a pinch of cassis buds to begin. Here at night, the sea illuminates, showing you the path to your own secret. As if stars decided to leave the sky at dusk and join the sea to light up your spirit and miraculously become starfish. You can draw your hopes, dreams and desires directly from the glittering water. They appear as if by magic. You stand near the shore, surrounded by an enchanting smell of vetiver, patchouli and moss, everything silent around you, and suddenly images flow through your mind. You feel free and peaceful, full of new visions. Why go back to the mainland?

“The sea can see you. Each wave is the bat of an eyelash. The sea definitely has blue eyes.”

“As the wave, as the thought, as the rhythm of the days, as the starfish able to regenerate themselves. Here is Vaadhoo, a loop of sensation.”

“Brightness has a scent. It smells blue.”

An illustrated book comes with the launch of the perfume, to pursue the discovery and continue the dream. The artist Elene Usdin, who lives and works in Brussels, works as a painter and a photographer, has made drawings driven by a playful spirit.

Press contact : press@memofragrances.com

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