Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, Prime Minister and Minister of Interior, Opens 17th Edition of DJWE

The 17th edition of the Doha Jewellery and Watches Exhibition (DJWE), organised by Qatar National Tourism Council (QNTC) was opened by His Excellency Sheikh Khalid bin Khalifa bin Abdulaziz Al Thani, Prime Minister and Minister of Interior, under whose patronage the event takes place.  It will run from 24th to 29th February at the Doha Exhibition and Convention Centre (DECC).  The launch took place in the presence of ambassadors, high-level dignitaries and exhibitors.

DJWE is a leading platform for lovers of luxury and jewellery to see the latest trends and innovations in the industry, along with renowned international and Qatari brands, together under one roof. This year’s edition is expected to be the largest ever, with 129 exhibitors from 14 countries showcasing 500 local and international brands, spread across 33,000 square metres. The exhibition is open to visitors daily from 12pm-10pm, and from 4pm-10pm on Friday, 28 February.

Reflecting on the continued growth of the Doha Jewellery and Watches Exhibition, H.E. Akbar Al Baker, Secretary General of QNTC and GCEO of Qatar Airways, said: “Doha Jewellery & Watches exhibition is one of the biggest events in Qatar, offering visitors the opportunity to experience the quality and craftsmanship of hundreds of the world’s finest gemstones and jewellery collections all under one roof. It helps attract tens of thousands of tourists to Doha each year – including celebrities, media, and industry influencers.

“It is no surprise therefore, that DJWE is growing year after year, and the seventeenth edition is the largest to date in terms of exhibitors and exhibition space. We are thrilled to welcome partners and guests from all over the world who have come to attend the event and we hope they enjoy the experience of luxury and beauty both at the exhibition, and in Qatar generally.”

Al Baker concluded his statement by saying: “Qatar’s tourism sector is witnessing rapid growth with the development of new tourism products and experiences. These achievements are the result of fruitful cooperation between various industry partners, headed by QNTC, and guided by the sustainable development goals charted in our Qatar National Vision 2030.”

Indian style icon Sonam Kapoor joined the opening ceremony as the face of the National Tourism Council’s promotional campaign, titled “Journey into Wonder.” Aired in 16 regional and international markets, the campaign has reached over 450 million people, furthering Qatar as a world-class destination.

The exhibition is supported by a number of partners, led by Qatar National Bank (QNB) as the official sponsor, Qatar Airways as the official airline partner, JW Marriott Marquis City Centre Doha as the official hospitality partner, Alfardan Automotive and Sotheby’s International Realty Qatar.

Qatar Airways is offering special promotions on fares in Economy and Business Class until the end of March, with the aim of attracting visitors from all over the world to enjoy DJWE. In addition, Alfardan Jewellery, Al Majed Jewellery, Ali Bin Ali Luxury, Amiri Gems, Fifty One East, Al Muftah Jewellery and Blue Salon will be lending their support as the exhibition gets under way.

With a rapidly growing international presence, the 17th edition of the Doha Jewellery & Watches Exhibition offers an unprecedented opportunity for Qatari designers to showcase their work. For the fourth year in a row, the Young Qatari Designers Initiative allows visitors to see stunning collections from 18 young Qatari designers. Returning designers include Trifoglio Jewellery, Ghada Albuainain Jewellery, Ghand Jewellery, Leila Issam Fine Jewellery, Hairaat Fine Jewellery, Nouf Jewellery, Sarah’s & Co., Al Ghala Jewellery, Midad Jewellery, Thameen Jewellery and Hessa Jewels. In addition, five new Qatari designers – H Jewellery, Kaltham’s Pavilion, Camelot Jewellery, Claire De Lune Jewellery and Letters Passion Arts – will show their uniquely stunning designs, meet buyers and mix with peers and enthusiasts from across the world.

The 17th edition of the exhibition features two international pavilions: the Turkish pavilion, a DJWE first, housing 11 Turkish brands, in addition to the Indian pavilion, which returns for its second year with 28 brands that showcase the diversity of Indian jewellery, catering to all tastes and occasions.

This year’s exhibition will host several international brands for the first time. Among them are Dolce & Gabbana and Nous, included in the Ali Bin Ali Luxury pavilion, De Beers, which will soon open its first store in Qatar at Al Hazm Mall, and Italian brand Lenore, which will present a collection of bracelets, necklaces and earrings at the Jawaher Pavilion. The Indian Pavilion is expected to launch the AYRA jewellery collection belonging to Indian jewellery house Amayra.

A new 18-carat white gold egg will join other famous Fabergé pieces at the Alfardan Jewellery Pavilion, while Rolex and Tudor will display iconic designs, and Chanel will have a dedicated booth within Fifty One East’s pavilion. Jawahir Oman Jewellers, one of Oman’s oldest luxury brands, will present a selection of its most famous collections, including Dinar.

Demonstrations will be offered by Qatar Watch Club and Objectif Horlogerie, while the De Beers Group Institute of Diamonds, in collaboration with UNI, will host a workshop by diamond expert Rachel Sahar. Those interested in taking part can visit www.djwe.qa or click here.

The Doha Exhibition and Convention Center is a state-of-the-art destination for hosting major events in Qatar. Located in the heart of West Bay, just minutes away from Katara Cultural Village, it is surrounded by luxury shopping centers and five-star hotels. It can be easily accessed from Hamad International Airport by Doha Metro, with a direct route from Terminal 1 to the DECC Metro Station (Red Line), which has direct access to the exhibition halls.

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