THE REBIRTH  OF LOEWE’S ICONIC  AMAZONA BAG

Originally designed in the 1970s, LOEWE announces the return of the iconic  Amazona bag elevated to the latest standards of leather craft.

Coinciding with LOEWE’s 175th anniversary, the Amazona bag has been reborn. Making its  debut in the house’s Fall Winter 2021 runway collection, LOEWE presents two new styles:  the Amazona 19 Square and the Amazona 28, available in a boldly coloured range of nappa  calfskin, and another range with the house’s Anagram symbol woven in jacquard as a  pattern repeating itself over blended cotton-canvas.

Named after the female characters of Greek mythology, the Amazona was designed in  1975, a time when women were gaining their equality and independence in the workplace.  The Amazona was made with them in mind, and embodied the spirit of the era; a bag  that is comfortable yet versatile, with a classic hooped handle and the capacity to hold  everything needed over the course of a working day. Their return sees the construction,  proportions, materials and details of the bag reworked to the highest modern standard.

The new Amazona, crafted in supple nappa calfskin and shades of Avocado Green, Black,  Lagoon Blue, Lime Yellow, Mink and Warm Desert, sees key details reworked for a lighter  and more refined look. Large, zipped compartments have been designed with today’s  electronics in mind—as has its fully-functional padlock engraved with LOEWE’s Anagram,  and the inside mini-pocket to hide away its key. Removable and adjustable shoulder straps,  and zips, are especially slender; the latter’s discreet leather pullers in tonal calfskin  compound the bag’s style, while square, metal ‘feet’ at its base provide extra protection.

The Anagram Jacquard Amazona sees the house’s emblem of four interlocking ‘L’s woven  into a new, blended cotton fabric. Available in two colourways —Navy against Black calfskin  trim, and Green with Avocado calfskin trim— the fabric is then specially treated so as to  render the bag water-repellent and resistant to stains. Both styles are available in two  sizes: the Amazona 19 Square and the Amazona 28, with the numbers denoting their width  in centimetres. Each is lined in gold suede with leather piping and finished with ‘LOEWE  Made in Spain’ branding embossed in gold on the inside panel and the inside of their  leather straps.

Long-identified as quintessentially LOEWE for over 45 years, it is with great pride the house  announces the return of the Amazona.