Z7 COMMUNICATIONS TO REPRESENT VERSACE ACROSS THE MIDDLE EAST

Z7 Communications, the region’s leading luxury communications, digital and events agency has been appointed to represent Versace, the fashion industry’s adored global fashion house, known for its charismatic Italian style.

For Spring-Sumer 2021, Donatella Versace welcomes you to the mythical world of Versacepolis an underwater fantasy with fierce Versace faces Precious Lee, Hailey Bieber, Kendall Jenner, and the brand’s new La Medusa handbag. These modern muses are captured by Mert and Marcus in a setting envisioned by Donatella. Inspired by the vastness and beauty of nature, she transports us to the ocean’s previously unexplored depths to present a campaign that is fresh, fantastical and thought-provoking.

“We are beyond proud and filled with excitement to be re-launching Versace in the Middle East. Much like what Versace represents, we will be exploring and launching big, bold and beautiful activations, campaigns and events, that will put Versace in a new spotlight and on the red carpet in the region and beyond, to be seen as a new iconic Italian movement.”
Zeina El-Dana, Founder and CEO of Z7 Communications.

Versace is part of Chalhoub Group, a leading family business in the world of beauty, fashion and gifts. It blends its Middle East expertise and intimate knowledge of luxury to offer service excellence to all of its partners and a unique experience to all of its customers for over 60 years.

Versace Dubai Store Locations:

The Dubai Mall, Fashion Avenue, Ground Floor.
Phone: +971 4 385 0929

Versace Shoot Requests:

Versace samples are available to loan from the Z7 Communications showroom for editorial shoots upon request.

For press enquiries, please contact:
Z7 Communications I Senior Account Manager I samuel@z7communications.com

Office Number | +971 4 447 7238

*Versace is part of Chalhoub Group, a leading family business in the world of beauty, fashion and gifts. It blends its Middle East expertise and intimate knowledge of luxury to offer service excellence to all of its partners and a unique experience to all of its customers for over 60 years.

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