Watches and Wonders Geneva has earned a reputation for being an annual, premier watch industry trade show featuring major watchmaking houses, luxury brands and more.
This year, OHLALA attended Watches and Wonders Geneva 2026 in April and was thoroughly impressed.
Each edition of the highly-anticipated event offers a wide range of activities and discoveries worth experiencing, but here are five experiences from this year’s edition that visitors loved:
1. The Discovery Of New Releases
The event offered visitors the opportunity to join expert-led sessions and get a close-up look at exceptional timepieces. A unique opportunity to delve into the artistry behind each creation.
2. Visits To The ‘LAB’
The LAB was a space dedicated to pushing the boundaries of watchmaking expertise, innovation, and emerging technological solutions.
3. Exploring The Watchmaking Village
Conferences, live demonstrations and hands-on workshops provided exclusive access to the world of watchmaking, bringing everyone in attendance closer to centuries of savoir-faire.
4. Learning By Playing At The Tic Tac Zone
Dedicated areas and creative workshops introduced young visitors to the concept of time in an engaging way, inviting them to handle, experiment and learn while having fun.
5. Exceptional, Enjoyable Evenings
With live entertainment, musical performances, food trucks, and extended boutique opening hours, the event brought people together in a warm and festive atmosphere in the heart of Geneva.
We look forward to the next Watches and Wonders event – a haute horlogerie dream.