Rihanna’s favourite shoe designer and a name Instagram can’t get enough of, Amina Muaddi, has unveiled an immersive new store in Doha, a space that brings her sculptural, glossy world to life. Conceived as an installation rather than a classic boutique, it uses aluminium, light and textured surfaces to create an environment that captures the duality of her work: feminine yet powerful, refined yet bold. The environment mirrors the fluid lines of her iconic heels and the luminous finishes that run throughout her collections. “Each installation is an extension of my creative world; a space where fashion, architecture and emotion meet,” said Amina. A curated selection of pieces from the Winter 2025 Collection is displayed as objects of art within the space, encouraging visitors to move through, explore and experience the brand’s visual language up close.