Widely acclaimed for its masterful craftsmanship, Swiss luxury watchmaker Baume & Mercier has announced the inauguration of its newest boutique at Villaggio Mall in Doha with its local partner, Ali Bin Ali.
The new location is the first to feature the Maison’s refreshed look in the region, ushering in a new era for Baume & Mercier. Reflecting the Maison’s commitment to evolving with client needs and expectations, the boutique provides a modern, immersive experience while maintaining its signature elegance and tradition.
Situated in the heart of Doha, the Baume & Mercier boutique in Villaggio Mall showcases the Maison’s prestigious collections: Riviera, Classima, Clifton and Hampton, as well as its latest novelties. Clients also have the opportunity to explore exclusive, limited-edition models, offering a unique chance to discover pieces that exemplify Swiss precision, elegance, and innovation.
Adding to the immersive experience, clients will be able to view a historical wall featuring several vintage Baume & Mercier timepieces, serving as a testament to the Maison’s rich heritage. The boutique’s sleek and contemporary design combines the Maison’s rich heritage with modern elements, ensuring an elevated experience for every client.
“Opening our new boutique in Villaggio Mall in Doha is a significant step in expanding our presence in Qatar,” said Michael Guenoun, CEO of Baume & Mercier.
“The new boutique is designed to offer a personalised and engaging experience, allowing watch enthusiasts to discover Baume & Mercier’s commitment to quality and refinement.”
The new boutique reinforces Baume & Mercier’s commitment to craftsmanship and enhances its ability to serve a diverse and sophisticated clientele. The opening marks an exciting chapter for Baume & Mercier as it continues to deepen its roots in the Gulf region, catering to a growing community of luxury aficionados and watch collectors.