Capturing the particular moment a silk ribbon is tied with love, precision and savoir-faire, the Tilda’s Bow collection reflects Graff ’s values in a new campaign.
For more than 65 years, Graff has operated at the very pinnacle of the high jewellery industry. Founded by Laurence Graff OBE in 1960, the company remains a family business with Francois Graff as CEO.
The maison celebrates diamonds with mastery, and the Tilda’s Bow collection is an iconic line. Evoking a flawlessly tied silk bow, every piece is a poetic expression of eternal love and the importance of family bonds. The design encompasses necklaces, earrings, bracelets, rings and timepieces, all defined by perfectly tied forms set with exceptional Graff diamonds.
Handcrafted by the house’s skilled master artisans, every interpretation is fluid, elegant and organic. The flourishing ribbons embody exuberance and a light touch, formed into loops and curves. Each piece in the collection is crafted to be a timeless keepsake, jewellery made to be loved every day and passed down through the generations, instilling both a deep appreciation for legacy and a hopeful gaze to the future.
Anne-Eva Geffroy, Design Director at Graff, comments: “We are endlessly inspired by the silhouette and sentiment of Tilda’s Bow, and so our designs continue to grow and evolve with new high and fine jewellery interpretations, from classic forms and outlines to sleek and contemporary expressions, as well as creations set with rare yellow diamonds and gemstones.”
A further visual reveals a double-row, round-diamond necklace sculpted into a voluminous, asymmetrical bow, centred with a two-carat oval diamond and styled alongside matching earrings, a bracelet and an eightcarat oval solitaire ring.
To celebrate the collection, a new campaign has been unveiled. The visuals were shot by Liz Collins in London and feature models Rosalieke Fuchs and Xinyue Guo.
For more information,
please call Graff Boutique at Galeries Lafayette,
21 High St Katara on 4417 7717.
@graff
@alibinali_luxury