AURELIANA FALL WINTER 2021

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Te MAGIC is real…

Magical Realism becomes alive in Johanna Ortiz’s Fall Winter 2021 collection, which conveys an image of what we are living today and the blurred lines of fantasy. It could be described as “Where the Magical meets the Mundane”. With a feeling of Oneness and an open heart for new beginnings, Johanna presents a collection that takes us into the journey of one’s soul.

THE WOMAN

A sophisticated Soul Traveler that searches for the cosmic through her own senses.

THE SILHOUETTE

It feels EDGY with an 80’s vibe. A bit rebellious yet bohemian, strong yet feminine, mystical & less romantic. The perfect silhouette for “barefoot living”.

Sleeves are coat friendly and always versatile; some are removable to dress up or down creating an effortless day-to-night look. They can be let loose or can be buttoned around the wrist for a more polished look.

Outerwear is present throughout the collection including scarves & wraps to cover up and hand-threaded Ruanas from Popayán, Colombia. The new winter dress code.

ON THE MOODBOARD

The “Fantastic Fungi”, a documentary film by Louis Schwartzberg. An overview of the biology, environmental roles, and various uses of fungi.

“Fantastic Fungi is a consciousness-shifting film about the mycelium network that takes us on an immersive journey through time and scale into the magical earth beneath our feet. underground network that can heal and save our planet”. – Louie Schwartzberg

Exploring spirituality as both natural and magical sets the mood for this Fall Winter 21 collection.

THE PRINTS

The prints are magical and in over-sized scale. Tere is a “Fungi shaped fower” print in a dark color palette that is strong and edgy but also sophisticated. Antique Japanese kimonos meet Kuna tribe molas to give an ethnic, bohemian touch, always present in JO’s collections. Dots in the pattern give a 3D texture that looks almost as though it is embroidered.

There is also a floral print inspired by the FORBIDDEN FRUIT: the black Pomegranate woodblock on jewel toned backgrounds including burgundy, green and deep blue creates a visual of mystery and seduction that is both modern and feminine.

Deep cabernet, dark magentas, midnight blues, forest greens, in contrast with bright colors such as soft lilac, coral and emerald green offer a dramatic contrast to the noir/ecru game.

THE TEXTURES

As always, intricate EMBROIDERIES and TEXTURES are present throughout the collection to create those emotional pieces. Wintery “chord” embroideries, raffia, paillettes, feathers, hand stitches on cotton poplin fabric and pleats that recreate fungi textures all convey mystical, fantastical, fairy-tale like details in the collection. Chunky knitted braids are seen in various looks from cotton t-shirts & knits to silks & leathers… Feathers add a touch of edge to removable peplums, sleeves and belts.

A minimalist aesthetic approach is conveyed through “color variations” in black & ecru – which Johanna describes as “shadows” of the printed versions.

THE ACCESSORIES

Chunky braids also take form in leather bags such as a “furoshiki” – an oversized bag (traditional Japanese wrapping cloth) as well as on lady-like clutches. Braided necklaces add the perfect touch to any t-shirt or chunky sweater.

Cow hide booties, braided woolen shearling slippers and color-block high-heel leather sandals with signature braids add that last touch to accentuate the mood.

THE SOUND

Conceptual/experimental score Dreamy with a subtle touch of tropical, experimental & COSMIC beats.

THE LOCATION

The abandoned Edifcio Otero in Cali, Colombia. Established in the iconic Plaza Caycedo in Downtown Cali, a building dated from 1926 with ‘republican style’ inspired by de European Neo-Classicism and strong architecture French style.

In the 1920s, it used to be the elegant Hotel Europa and the Gambrinus diner bar.

An icon of our beloved city, we pay tribute today to its beautiful architecture and history.

OUR COMMUNITY

In 2021, we continue to work on our Sustainability Model, which puts Women Empowerment at the center of what we do.

Our Escuela Johanna Ortiz expects to continue growing and in two years our goal is be able to train hundreds of women teaching them the necessary skills to dignify and professionalize their careers, while receiving emotional, mental and psycho-social support, since they come from vulnerable areas.

Looking forward, this will traduce in creating more in-house jobs (we already produce 90% of our sales in-house) positively impacting our community and contributing to a more sustainable business.

OUR COMMITMENT TO SUSTAINABILITY

Taking Care of our environment by introducing more eco-friendly fabrics is a priority in each collection.

We continue to use certified fabrics such as GOTS cotton, BCI cotton, FSC viscose and other organic materials in our Fall Winter 21 collection, reducing the use of chemicals and toxic materials on all processes and ensuring that they come from responsible managed sources that provide environmental, social and economic benefits.

Upcycling fabrics from our stock and giving them a new life is also another sustainable practice we’ve been trying to implement in our collections.

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