Content creators and makeup artists from across the GCC are going to be brought together by L’Oréal Luxe Middle East as it expands its Beauty Creator Club.
Launched in 2024 by L’Oréal Luxe Middle East, the initiative started as a space for emerging and established content creators to develop their work. This year, it opened up to include professional makeup artists, bringing both sides of the industry into the same room.
The update introduces a model where content creators and makeup artists are part of one community. The aim is to create more exchange between those shaping beauty online and those working behind the scenes in a way that reflects how the beauty scene in the GCC actually operates.
Selection into the programme remains selective, with an emphasis on perspective, creativity and approach rather than follower count. Over the course of the year, members take part in workshops, brand experiences and training sessions, alongside early access to product launches and opportunities to develop their content further.
Since its launch, participants have attended more than ten sessions and events, including a workshop with leading social media platforms focused on content production. The programme has also been present across key industry moments in the region, building a steady presence among creators, artists and media.
“The Beauty Creator Club was built to bring together people who care deeply about beauty, whether they express that through content or through their craft, and give them the space to grow,” said Florian Maronne, General Manager of L’Oréal Luxe Middle East.
“Expanding the community to include makeup artists felt like a natural extension of that idea, and a more honest reflection of how the industry actually works.”
As it enters its third season, the Beauty Creator Club continues to focus on long-term engagement, with an emphasis on building a network that reflects the range of voices shaping beauty across the region.