Swiss luxury watchmaker Hublot has announced that Iraqi superstar Rahma Riad is the new Friend of Hublot in the Middle East.
The sensational singer, 37, whose 2018 hit single Waed Menni has racked up more than 220 million views on YouTube, rose to fame as a teenager in the early 2010s on Star Academy, the Middle Eastern edition of the popular TV show that originated in Spain in 2001.
Rahma has since served as a judge on Iraq Idol and was also a featured artist on Light The Sky, the anthem for the 2022 FIFA World Cup in Qatar.
The collaboration between Hublot and the singer celebrates the watchmaker’s various collections in a photoshoot that emphasises minimalism and monochromatic tones, creating a sophisticated look whilst complimenting Rahma’s refined style.
The concept draws attention to Hublot’s watchmaking. And, together, Hublot and Rahma embody the essence of the company’s DNA: the Art of Fusion.
“We are delighted to collaborate with Rahma Riad, whose passion and dedication resonates with Hublot’s spirit,” said David Tedeschi, Hublot Regional Director for Latin America, Middle East and Africa.
“Her innate creativity and sense of style mirror the brand’s ethos of blending tradition with innovation. Our mutually deep appreciation for Hublot watchmaking and her drive for excellence makes her a perfect fit as our Friend of Hublot in the Middle East.”
In this captivating photoshoot, the radiant Rahma dazzles in the Big Bang One Click King Gold White Diamonds 33mm. Its patented King Gold case, set with 36 dazzling diamonds, embodies both brilliance and innovation, featuring Hublot’s signature one-click system for effortless strap changes. This timepiece is a testament to Hublot’s mastery of contemporary watchmaking, blending timeless elegance with modern innovation.
Rahma also showcases the Big Bang Steel Blue Diamonds 38mm in this tone-on-tone setting. With the case and bezel polished with satin-finished stainless steel, it is adorned with 128 diamonds.
This Big Bang timepiece is more than a watch, it’s a state of mind that has revolutionised the watchmaking universe with its extraordinary design, in the same way Rahma has revolutionised the world of music.
For more information, please visit www.hublot.com.