BMW has firmly established itself as a car super brand. This vehicle manufacturing powerhouse has become one of the world’s most recognisable labels thanks to more than a century of premium car production. They have tirelessly pushed the envelope in all areas of design and delivery, developing dynamic and sporty vehicles jam packed with high-performance technology, cutting-edge innovations, and a vast array of both driver assistance and safety features. This month, OHLALA was fortunate enough to get its collective hands on the new BMW 740i, compliments of the exceptional team at Alfardan Automobiles BMW.


Approaching the 740i for the first time, we were struck by the car’s potent presence. Exuding a sense of exclusivity, refinement and pure power, this latest creation from BMW is nothing less than a picture of aesthetic perfection.

The front end of the new 740i is almost menacing in appearance, looking as if it wants to growl at you. The combination of its illuminated, chrome BMW kidney grille sitting proudly as its centrepiece, along with its twopiece, split crystal headlight units, ensures there is no doubt this car is a proud member of the luxury segment.

The forceful presence of this premium saloon continues at the flanks with its sleek yet powerful lines running from tip to trunk. Light tinted glass, black side window trims, aluminium panels, black door handles, along with 20-inch aluminium wheels, are all fitted as standard on the 740i, further contributing toward the car’s imposing demeanour.

At the rear, stylish LED brake lights and a modish twin dual exhaust system provide additional touches of class to an already outstanding exterior design.


Slipping into the ultra-comfortable, supportive and multi-adjustable front seats of the 740i, we were greeted by the most luxurious and remarkable cabin we’ve experienced in a BMW saloon to date. All materials used throughout the car are of a superior quality. Combining open-pore wood, stainless steel, glass and high-end fabrics, with intricate ambient lighting elements; the 740i’s interior is sure to please even the most discerning car critics.

The full-width backlit dashboard, named the Interaction Bar by the brand, combines interior lighting, decoration and operation functions. This new 7-Series model houses the striking BMW Curved Display fully digital screen grouping, now featuring additional My Modes.

“Exuding a sense of exclusivity, refinement, and pure power, this latest creation from BMW is nothing less than a picture of aesthetic perfection.”

Furthermore, the brand is fitting modern models with the exceptional multi-sensory vehicle experience, the BMW iDrive 8 Infotainment System. This latest generation exhibits major upgrades in the user interface, natural voice recognition and cloud-based machine learning. Add the latest version of the BMW Head-Up Display, along with the enhanced capabilities of the BMW Intelligent Personal Assist to the equation, and you have one of the most capable configurations available on the market.

One of the more unique elements of this new 740i is the 5.5-inch touchscreens located in the door handles. These allow occupants to control their seating position, their individual climate zone, the audio system, along with the available Theatre Screen entertainment display. This magnificent 31.3-inch widescreen display provides ultra-HD quality and 5G connectivity. A standard 18-speaker Bowers & Wilkens surround sound system further enhances the audio capabilities of the car. Yet another novel design element of the 740i is the futuristic looking Sky Lounge panoramic glass sunroof with LED threads.

Space wise, the new 740i is both longer and wider than the previous generation, meaning ample leg, shoulder and headroom for all occupants.


When it came to the on-road performance of the 740i, we were not disappointed. The 2023 model houses an Inline 6-cylinder, mild hybrid (48V), BMW TwinPower Turbo Engine. This mechanical monster generates 380hp along with 540Nm of torque. This translates to a 0-100km/h time of just 5.4 seconds and an electronically capped top speed of 250km/h.

With an eight-speed Steptronic transmission, a superb suspension system, a responsive braking system and plenty of grip on the corners, the remarkable performance of this 7-series saloon epitomises sheer driving pleasure.


The designers at BMW have ensured the new 740i is equipped as standard with an impressive range of safety and driver assistance features. These include, but are not limited to, Front Collision Mitigation, Frontal Collision Warning, Lane Departure Warning, Active Blind Spot Detection, Tyre Pressure Warning, Driving Monitoring Alert, and a backup camera, along with a multitude of airbags located throughout the vehicle.


We loved everything about this car. From the imposing yet refined exterior design to the immaculate and futuristic look of the interior, the designers have not put a foot wrong. Add in the advanced technology, entertainment, safety and assistance systems, and you have a top contender in the luxury sedan segment.

For more information or to book a test drive of your own, please call Alfardan Automobiles BMW on 4447 7577.

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