It’s time to thrive again. This summer BOSS celebrates freedom, happiness, and the chance to make new memories.
The good life is back. After a long period where many of life’s joys were put on hold, it’s finally time to enjoy those moments of connection that we missed so much.
Creative duo Akikuma (@akikumagram), influencer and TikToker Jihoon Kim (@jihoonkm), and model Céline Denefleh (@celine_denefleh) get together in the city to enjoy sunshine, spontaneity, and summer vibes. The only plan is to have fun.
Feel-good pieces from the BOSS Pre-Fall2021 collection are the perfect choice for a carefree summer’s day that reminds us what it means to truly thrive. The brand’s tailoring expertise is transferred to relaxed shorts and airy, oversized shirts for him, in shades of roasted chicory, green blue slate, and white. Laidback chic for her comes courtesy of classic hoodies and easy-wear separates in refreshing hues.
