InterContinental Doha Beach & Spa unveils this new full-sized bathroom amenity initiative as part of IHG’s commitment to reduce plastic waste by removing bathroom miniatures across its estate.
InterContinental Doha Beach & Spa has launched a new programme of bath amenities with European luxury brand Byredo, bringing some of the world’s favourite cosmetics – in a more sustainable full size – to some of the most beautiful hotel bathrooms across the globe – including InterContinental Doha Beach & Spa. Guests of InterContinental Doha Beach & Spa may now experience the Byredo products during their next stay at the hotel.
This launch combines a response to the growing demand from travelers looking for unique stays while travelling more consciously, with meaningful luxury products of the highest quality like Byredo. The Byredo amenities will be rolled out across InterContinental properties globally from now. Including cult favourites within Byredo’s fragrance portfolio, such as Bal d’Afrique, a warm and romantic vetiver infused with neroli, African marigold and Moroccan cedarwood, and Blanche, a pure and fresh scent with hints of delicate rose and sandalwood, the Byredo ritual will become a highlight of InterContinental bathrooms over the next year.
Amongst the first hotels to carry the range are InterContinental Doha Beach & Spa, InterContinental Fujairah Resort, InterContinental Dubai Marina, the recently opened InterContinental Barcelona, InterContinental Shanghai Hongqiao NECC and InterContinental Sydney in their newly renovated rooms.
IHG is the first global hotel company to commit all its brands to removing bathroom miniatures in favour of full-size amenities. This initiative is the first major milestone under IHG’s goal to eliminate single use items across the guest stay by 2030. It forms part of IHG’s Journey to Tomorrow Journey to Tomorrow, a series of ambitious commitments to make a positive difference for our people, communities, and planet over the next decade.
Byredo is a European luxury brand founded in Stockholm in 2006 by Ben Gorham, with an ambition to translate memories and emotions into products and experiences. A natural disruptor, Gorham set out to reinvent the world of luxury through a new approach, where creation is led by emotions, expressing a full and limitless brand universe.
Byredo’s founder and creative director, Ben Gorham, comments: “I think one of the things people have missed the most in these last years has been travel – I hope we can start to open up again and people can start to create new memories of travel. The experience of something new has such an incredible value, and now by adding some of our signature scents to those moments, we hope that people can relive them again whenever they want. It is great to see IHG working towards a more sustainable mode of amenities too – we are happy to be part of that solution.”