LE LIFT
In 1927, Gabrielle Chanel created her first skincare line to protect and maintain the natural beauty of the skin. In this way, she provided a holistic vision so modern, that it still resonates today with women who want to affirm their beauty and uniqueness, at every age.
For these women, CHANEL created LE LIFT, a high-performance skincare line based on an original approach to anti-ageing, firmness and anti-wrinkle products. With LE LIFT, CHANEL is committed to combining efficiency with a sensorial touch, thanks to formulas that honour the natural element.
LE LIFT
FLUIDE
THE SCIENCE OF A MATTE FINISH
For 30 years, CHANEL Research has been looking at every dimension of women’s beauty and possesses a unique tool for studying their skin, in the shape of a database of 60,000 photographs coupled with more specific skin analyses and information about environmental exposition, as well as their lifestyles. This study reveals that 34%* of women over 30 are concerned with excess shine. So that women no longer need to choose between protecting youthful skin and cultivating perfect skin texture, CHANEL created LE LIFT Fluid. With an astonishingly a light sensorial feel, it targets signs of age and provides a matte finish with the same efficiency.
*2020 CHANEL study. Data collected from 9,972 women throughout the world.
A DUO OF HIGH-PERFORMANCE INGREDIENTS LE LIFT
Fluid owes its double anti-ageing and mattifying power to two plant extracts selected by CHANEL Research.
Cultivated organically in France, alfalfa is an ancient plant particularly rich in minerals and trace elements. The botanical alfalfa concentrate comes from its seeds, and is extracted using a green biotechnology process.* The signature ingredient of the LE LIFT line, it possesses an action comparable to that of retinol** both at an epidermal and dermal level, while being gentle on the skin. It acts on keratinocyte differentiation and proliferation and thereby leads to an epidermal thickening of 13%.** Collagen synthesis is stimulated, and the cutaneous barrier is consolidated.
Obtained by aqueous extraction from seeds pre-dried in the sun, roucou seed extract reduces sebum production by significantly decreasing sebaceous gland activity and pore size. The skin is lastingly mattified and skin texture is refined.
A LIGHT TEXTURE FOR A LUMINOUS MATTE FINISH
This light emulsion that balances comfort and freshness mattifies the skin where needed while preserving radiance. Formulated with 96% natural origin ingredients, it provides a slightly powdery finish and a refined skin texture. For a matte result, CHANEL Research created a nongreasy formula.
PROVEN DUAL EFFICIENCY LE LIFT
Fluid provides up to 8 hours*** of hydration and instantly improves comfort (+39%****). Pores are immediately less visible (-25%*****) and shiny areas are diminished (-25%******). After 1 month, the skin is lastingly firmer (+26%*******).
*Enzymatic hydrolysis
**Comparisons of the stimulation of keratinocyte differentiation and proliferation, as well as Type I collagen synthesis
— In vitro tests. Comparison of the increase in epidermal thickness
— Test on reconstructed skin. Comparisons of the antiwrinkle and smoothing effects
— Instrumental evaluation of 21 women after 1 month of use.
***Instrumental evaluation (corneometer) of 20 women.
****Self-assessment completed by 30 women aged 30 to 55 immediately after application.
*****Clinical evaluation of 30 women aged 30 to 55 immediately after application.
******Instrumental evaluation (sebometer) of 30 women aged 30 to 55 15 minutes after application.
*******Clinical evaluation of 30 women aged 40 to 55 after 1 month of use.
A CUSTOMIZED MASSAGE RITUAL
To optimize skincare efficiency, CHANEL developed a new massage technique comprising two steps:
Step 1: Before skincare application
The smoothing technique reduces the appearance of wrinkles and plumps the skin. Using the thumb and index finger, pinch the skin along the smile lines (1) and forehead wrinkles (2), then smooth. Repeat 3 times.
The firming technique stimulates collagen and elastin production. Using the thumb and four fingers, pinch deeply along the jawline (1) and the cheeks (2). Repeat 3 times.
Step 2: The signature LE LIFT technique, after skincare application
Using the palm of the hand, apply deep smoothing movements to one side of the face, from the base of the neck up to the forehead, and repeat 3 times, as follows:
1. Upwards on the neck from the collarbone to the jaw
2. Outwards across the face from the chin to the ear
3. Upwards on the cheek from the jawbone to the cheek
4. Outwards from the nose to the temples along the cheekbone
5. Outwards to the temples
6. Upwards on the forehead from the eyebrow to the hairline
Repeat the movements on the other side of the face.
Apply LE LIFT Fluid morning and night to the face and neck, after LE LIFT Lotion, LE LIFT Eye Cream and LE LIFT Serum.
Ideal as a makeup base, it can be worn under ULTRA LE TEINT for a matte makeup finish.
LE LIFT
LIP AND CONTOUR CARE
The new LE LIFT Lip and Contour Care formula smooths, plumps and firms lips while clothing them in a velvet finish.
Its silky non-greasy texture combines a botanical alfalfa concentrate with a plant-based biopolymer that has an instant lifting effect. Composed of an oligopeptide and hyaluronic acid, the Lip Re-Plumping Complex stimulates collagen production.
After 2 months of use, lips are plumped (+26%*), smoothed (+26%*) and more comfortable (+36%**). Their colour is more radiant (+19%*). The smile lines are less deep.
Used before and after applying Lip and Contour Care, the technique developed by CHANEL reinforces the smoothing and plumping benefits.
Before lip care application
Using the thumb and index finger, pinch gently along the smile lines. Repeat 3 times. Using the pads of your thumbs and index fingers, pinch the fleshy part of the lips from the centre outwards, on the upper lip then the lower lip. Repeat 5 times.
After lip care application
Use the pads of the two index fingers to deeply smooth the lip contour. On the upper lip, starting in the centre, move towards the corners of the mouth, then raise the corners of the lips, and release.
Apply the same movements to the lower lip, above the chin, moving outwards to the corners of the mouth. Push the corners of the lips upwards, then release. Repeat 3 times.
With its velvet finish, it is perfect for wearing with ROUGE ALLURE INK FUSION for intensely matte lips.
*Clinical evaluation of 35 women after 2 months of use.
**Self-assessment completed by 35 women after 2 months of use
