CHANEL’s 2026 Coco Game collection draws its creative inspiration from the graphic, playful nature of games, with timepieces featuring Gabrielle Chanel as the central figure.
Designed at Place Vendôme, Paris, and assembled at the CHANEL Watch Manufacture in La Chaux-de-Fonds, Switzerland, each of the 14 highly-limited timepieces in CHANEL Coco Game echoes the maison’s emblematic codes – the line, black and white – playing with time and masterfully embracing it.
THE CHESSBOARD
This is a unique piece, an exceptional chess game in which Coco herself is the queen. Black or white, each element in the chessboard has been crafted by combining gold, ceramic and diamonds. The 32 pieces refer to the universe of the house, with Mademoiselle as a white or black queen, concealing the time under her iconic slingbacks.
Sculpted in ceramic, the 16 black pawns are highlighted by white gold touches set with diamonds. From the Vendôme column representing the rook, to the lion embodied as king, all the ceramic figurines reflect the universe of Mademoiselle and have been meticulously crafted as miniature sculptures. As for the opposing party, the pawns are sculpted in white gold with a refinement of detail and precision.
Two queens conceal the hour under their pedestals. They can be worn as necklaces on a white gold, diamond and onyx chain. The chessboard rests on an obsidian base, and its board, in black-and-white ceramic, is elegantly lined with a row of diamonds.
GABRIELLE WATCH
Here, Gabrielle Chanel is captured in her most iconic pose. Entirely adorned with diamonds, the tweed pattern is created thanks to the ‘tweed setting’ technique. In a limited edition of 10 pieces, the watch features an 18-carat white gold case, caseback and bezel, which is set with 30 brilliant-cut diamonds.
The black-lacquered dial boasts Mademoiselle Chanel’s sculpture in white gold set with 461 brilliant-cut diamonds (4.41 carats) on an onyx plate surrounded by two rows of 18-carat white gold set with 119 brilliant-cut diamonds (1.76 carat). The watch diameter is 43mm and it runs on a high-precision quartz movement with hours and minutes hands. The total diamond weight is 6.66 carats.
BOY.FRIEND COCO GAME
For this stylish timepiece, Mademoiselle’s likeness is applied as a transfer on the immaculate dial, lending her unmistakable style in the guise of a playing card, the Queen of Hearts. The sharp line of her silhouette is softened by the presence of two heart-shaped metallic applications. Set with Haute Horlogerie baguette-cut diamonds, the bezel is also available in a white lacquered version.
The watch is made in steel with a black-coated case and caseback, bearing the ‘LIMITED TO 55’ script. The bezel is set with 38 baguette-cut diamonds (1.47 carat), and the strap is white calfskin leather with black patent leather trim, black leather lining and steel with black coating ardillon buckle.
Other pieces in the collection include further watches, charms, rings and other timekeepers disguised as game pieces.