This month, Miss Ohlala highlights different aspects of the fashion world and concludes that it is definitely a place to find inspiration and explore creativity.
Paris is well known for its fashion DNA, and even though Paris Modest Fashion Week (PMFW) is in its calendar, it’s not that celebrated, so we are here to give it a shout! With almost 30 designers showcasing their creations, the event marks its importance in the fashion scene, placing inclusive style and cultural expression at the forefront of one of its main stages. How fab is that?
KFC Brazil has recently run a highly creative campaign called Tailor Made Couture, also known as Wear the Crunch. Customers were asked to bring their own clothing to a flagship store (with a receipt proving they bought a KFC bucket) to have it customised with fabric that mimics the texture and colour of KFC’s fried chicken breading. They certainly achieved a successful buzz around the fast-food brand.
Do you remember Mulberry? Who wouldn’t dream of having one of their handbags? The name has recently been a bit forgotten, but things are about to change. The brand has launched the next step ‘Back to the Mulberry Spirit’ strategy. To spearhead the new phase, they hired celebrated British designer Christopher Kane as Creative Director of Women’s Ready-to-Wear. We are anxiously looking forward to seeing what’s to come.
Still in shout-out mode and shifting our fashion focus beyond Fashion Weeks, an inspiring brand that caught our eye is worth mentioning: Hertunba. The Nigerian luxury label offers bold, colourful creations that will make you rethink your summer wardrobe. With a refreshing take on dresses and structure, it proposes an unpretentious style that will make people turn their heads twice – added to our wish list.