Valentino Beauty brings a new scent to its perfume portfolio, Voce Viva Intensa. The fragrance is an ode to the power of self-expression.
Imagined as an invitation to the world to share differences, Valentino’s Voce Viva fragrance line celebrates the power of a voice to inspire. That message is heightened with a new scent, Voce Viva Intensa. The perfume brings the power of imagining a better world to inspire others and help each find their own way. With Voce Viva Intensa, Valentino imagines a voice with new resonance, optimism, confidence and determination. Valentino Beauty called on perfumers Honorine Blanc and Amandine Clerc Marie to interpret Voce Viva with fresh resonance. They were in charge of magnifying the original scent with confidence, charisma and determination, following the house’s three accords: colour, couture and cool.
Colour – Head Note
Luminous, fresh citrus take-off enlivened by pear accord. Harvested in Calabria, Italy, a radiant, sparkling lift of bergamot essence with gently tangy Italian mandarin essence awakens the senses. A green, textured pear accord gives a crunch to these citrus notes. A colourful, energised opening to reveal the wearer’s charisma and optimism.
Couture – Heart Note
An iconic bouquet of white flowers reveals new intensity with jasmine sambac. Symbol of radiant, solar femininity, orange blossom absolute is explored to its extremes radiating and liberating its opulent and rich sides. Jasmine sambac supports this powerful femininity with its suave facet. Golden gardenia accord illuminates this bouquet of white flowers with fruity and spicy notes.
Cool – Base Note
Unexpected crystal moss accord strengthened with Texan cedarwood. Crystal moss accord brings its mineral and woody elements complemented by a dry and warm Texan Atlas cedarwood that amplifies this crystal overdose. To finalise, soft Madagascar vanilla absolute warms the trail with a mellow note. A robust scent to intensify the wearer’s strength and determination.
Lady Gaga is the face of Voce Viva Intensa. She is an icon, the voice of a generation and a movement. Having found her calling, she lives her full creative power, turning her unique energy to defend respect for individuality and continues to amplify the voices of those without.