Watches and Wonders Geneva 2025, which runs from April 1-7, will be a landmark edition of the annual trade show of the international watch and jewellery industry with 60 exhibiting brands – up from 54 at last year’s edition in Shanghai – making it the largest luxury watch fair to date.
For one week, the fair will bring together the watchmaking industry’s most esteemed names, reinforcing Geneva’s status as the world’s watchmaking capital. BVLGARI joins an already illustrious roster, alongside six independent brands making their debut: Christiaan van der Klaauw, Genus, Kross Studio, MeisterSinger, Armin Strom, and HYT. This expanded lineup, housed within a specially reconfigured setting, promises an enriching experience for visitors.
The event will unfold in two phases: an exclusive trade gathering followed by a grand public opening. From April 1 to 4, the Salon will welcome retailers, journalists, and industry professionals from across the globe. Then, from April 5 to 7, the general public will have the opportunity to experience the world of fine watchmaking firsthand.
Attendees can tailor their visit with a diverse range of activities, including product presentations showcasing the latest releases and flagship timepieces from leading brands and guided tours offering insights into the heritage and craftsmanship behind each brand.
There will also be brand booth animations engaging visitors with interactive and immersive experiences, conferences providing expert discussions on watchmaking trends, innovations, and challenges, LAB exploring the cutting-edge technologies shaping the future of horology, and an exhibition titled Travel along the Greenwich Meridian, offering a unique journey through time measurement and its significance.
Watches and Wonders Geneva is not only a showcase of heritage and innovation but also a platform for the future. This year, the event will shine a spotlight on young talent, from skilled apprentices to recent graduates and master craftsmen.
Inside the Salon, emerging talents will present their work, highlighting the craftsmanship and expertise shaping the next era of watchmaking. Meanwhile, in the city, young professionals and trainees will exhibit their projects in partner boutiques and at the dedicated Watchmaking Village.
Extending beyond Palexpo, Watches and Wonders will bring the magic of watchmaking to Geneva’s vibrant centre through the In the City initiative, offering free public events, guided tours, hands-on workshops, and engaging experiences in collaboration with renowned boutiques. A highlight of the citywide celebrations will be an exclusive concert, adding a cultural dimension to the event.
This year, special attention will be given to youth and emerging talent, with young apprentices, graduates, and craftsmen being recognised both within the Salon and in the city. The Watchmaking Village on the Pont de la Machine will showcase the skills and projects of the next generation of watchmakers, while the SwissSkills 2025 qualifications for microtechnology professions will take place in conjunction with the Salon, offering live coverage of the competition at the Watchmaking Village.
Renowned for its picturesque landscapes and role in international diplomacy, Geneva has long been synonymous with watchmaking excellence. This legacy was cemented in 1886 with the introduction of the Poinçon de Genève, a hallmark of superior precision and quality. Throughout the 20th century, the city became home to some of the world’s most prestigious watch brands, and today, it remains a global benchmark for luxury timepieces.
Watches and Wonders Geneva 2025 promises to be a defining moment in the horological calendar, setting the tone for the year ahead with groundbreaking innovations, exclusive unveilings, and an unmatched celebration of craftsmanship.