Carolina Herrera is proud to launch HERRERA BEAUTY – the compelling, addictive and fully customizable line of ready-to-wear makeup – exclusively at select Sephora stores and online across the UAE, KSA, Kuwait and Qatar. For the first time the Herrera Beauty lipsticks, face compacts, Lip Liquid and Mini Tint will be available to shop online and in-store.
Blurring the line between beauty and jewelry, this sophisticated collection wasn’t just designed to be worn, it was designed to be flaunted – unapologetically. Developed by Beauty Creative Director Carolina A. Herrera in close collaboration with Carolina Herrera Creative Director Wes Gordon, and Carolina Herrera Makeup Consultant Lauren Parsons; the brand’s first makeup line is a completely new and disruptive way of thinking about beauty.
“Traditionally, makeup is something that you keep out of sight whether on your bathroom shelf or in your vanity pouch. But it’s such a personal form of expression, why shouldn’t you wear it? Literally! We wanted to give women an opportunity to wear their make-up like a piece of fabulous jewelry.”
– Carolina A. Herrera, CAROLINA HERRERA BEAUTY CREATIVE DIRECTOR
The first rule of Herrera Beauty? There are no rules.
The ultimate form of self-expression, the collection embodies Carolina Herrera’s joyful, larger-thanlife approach to fashion, reflecting the brand’s ethos of alegria de viviir Fulfilling the modern woman’s every makeup requirement and more, it’s a celebration of beauty and the freedom to express oneself in a daring, authentic way.
“From the start of our collaboration, the main focus was to create a makeup line of modern, fresh textures and colors that would suit everyone.”
– Lauren Parsons, CAROLINA HERRERA GLOBAL MAKEUP CONSULTANT
When it comes to the language of color, no one speaks it quite like Carolina Herrera, and this new makeup line is no exception. Packed full with a palette of vibrant hues, the lipsticks are an invitation to celebrate optimism and irreverence.
“The Herrera woman is the one standing out in a bright pink coat, when everyone else is in black. I wanted to translate the joy and exuberance of our collections into the Herrera Beauty line. The idea that a dress or an outfit can lift your mood and bring you happiness is a simple yet powerful concept, and I feel that makeup should be the same.”
– Wes Gordon, CAROLINA HERRERA CREATIVE DIRECTOR
A quintessentially New York collection, each product in the line is made to be applied and worn onthe-go thanks to a range of accessories and charms inspired by the House of Herrera’s most emblematic design codes – from the iconic polka dot to the brand’s flagship Madison Avenue townhouse’s tartan tiles. With a selection of cases in ten iconic prints on offer, the collection is designed to look as simple or as elaborate as the occasion requires. Each lipstick comes with a sleek gold ring that can be clipped on to virtually anything, whilst the compacts feature a beetle embellished ring holder making as nomadic as a smartphone. Add to these a range of signature tassels and charms to complete the finished piece, and the combinations are literally endless. Wear them, gift them and adapt them to your uniquely personal style.
At Carolina Herrera, we believe a thing of beauty should be a joy forever, that’s why each piece in the Herrera Beauty collection is refillable with your favorite shade and finish. Made to last, these fabulous lipstick and compact cases were intended to be worn and re-worn like jewelry.
After launching first exclusively in Harvey Nichols Kuwait’s counters in November, Herrera Beauty is now available online at Sephora.ae and select Sephora stores:
1. Sephora Dubai Mall (UAE)
2. Sephora Al Mariyah Mall (UAE)
3. Sephora Doha Festival City (QATAR)
4. Sephora Avenues III (KUWAIT)
5. Sephora Mall of Arabia (KSA)
6. Sephora Nakheel Mall (KSA)
7. Sephora Dharan II (KSA) #HERRERABEAUTY
For press enquiries, please reach out to: Charlotte Codd, charlotte@fauxconsultancy.com
