A new fine-jewellery label called Elyaka, that celebrates the beauty of natural pearls from the Gulf, has been launched by prominent entrepreneur Aisha Alfardan.
The collection embodies a vision that marries the authenticity of the past with present-day elegance, creating designs that allow the modern woman to shine with confidence and femininity.
Elyaka draws its inspiration from pearl-diving heritage and the Gulf’s rich maritime history. Each piece tells a story of simplicity, cultural identity, and beauty. Here, the pearl is not merely a gemstone but an enduring symbol that redefines everyday elegance with a fresh, contemporary approach.
“In Elyaka, we reintroduce the pearl as part of a woman’s daily narrative,” said Aisha Alfardan.
“We honour a magnificent legacy and give it new life to suit the strong, modern woman.”
The Elyaka collection offers a variety of designs, ranging from refined minimalism to striking statement pieces, giving women an elegant choice for every day – deeply rooted in heritage yet crafted to stand the test of time.
Jewellery from Elyaka will be available exclusively at all Alfardan boutiques in Qatar and the UAE, with Saudi Arabia and Oman to follow soon. Each location promises an exceptional experience reflecting lasting beauty and authentic identity.