Catch up on this month’s fashionable moments, from game-changing collaborations to groundbreaking sustainability efforts.
New Talents
Launched in 2018, Fashion Trust Arabia (FTA) is a non-profit Qatari organisation that provides mentorship, guidance and financial support to talented Arab designers to grow and receive international recognition in the fashion industry. This year, the FTA awards ceremony is taking place in Marrakech, Morocco – a partnership with the Years of Culture initiative that celebrates the Qatar-Morocco 2024 Year of Culture (an international cultural exchange launched by Qatar Museums in 2012 that creates meaningful, long-term partnerships between Qatar and countries around the globe). The FTA 2024 Advisory Board was responsible for selecting the recently announced 18 finalists (you can find them on our website, ohlalamag.net) from applications submitted by emerging names from across the MENA region for a chance to win one of the six FTA Awards. The selected designers will present their work to the FTA Jury in Marrakech on October 24, and the winners will be announced.
A Step Towards Sustainability
BOSS is redefining its approach to fashion with THE CHANGE sneakers, an indication of the brand’s commitment to innovation backed by sustainability. Crafted using HeiQ AeoniQ (an innovative yarn), these trainers are designed with a clear purpose: to reduce reliance on oil-based materials like polyester and polyamide. This original yarn, first introduced in BOSS’s 2023 limited-edition collection, represents a meaningful step towards the brand’s ambitious goal of eliminating oil-based materials by 2030. The footwear is an exciting blend of style and substance. With 85% of the upper made from HeiQ AeoniQ, they offer durability and comfort, while the laces and labels are also composed entirely of this eco-friendly material. The shoes are more than just a fashion statement; they’re a thoughtful move that reflects a deeper understanding of fashion’s impact on the planet.
A Decade of an Icon
Stella McCartney’s Elyse platform shoe is celebrating its 10th anniversary with a limited-edition capsule collection, showcasing its enduring appeal and commitment to cruelty-free fashion. Originally debuting in 2014, the Elyse combines the structured look of a men’s Derby with a bold, feminine platform, making it an instant icon. To mark this milestone, the capsule features monochromatic styles in black, red, white and a dazzling lead-free crystal design. Each pair is meticulously handcrafted in Italy using 100% vegan materials, from the FSC-certified wooden wedge to the animal-free glues. Elyse’s design embodies Stella McCartney’s vision of blending masculine and feminine elements while promoting sustainability. Over the past decade, it has become a favourite among celebrities like Kendall Jenner, Beyoncé and Rihanna. This anniversary collection not only celebrates a fashion milestone but also underscores the brand’s commitment to protecting the planet and advocating for cruelty-free alternatives in luxury fashion.
High-Jewellery on Screen
Boucheron has partnered with Netflix’s Emily in Paris, bringing the glamour of its flagship at 26 Place Vendôme to the fashionable TV show. In Season Four, Episode Two, fans can spot the luxurious interiors of Le 26V, the exclusive apartment above the Boucheron boutique, as the backdrop for key scenes featuring the stars of the show, Lily Collins and Philippine Leroy-Beaulieu. The collaboration between Boucheron and Netflix began in Season Three, when the maison was introduced as a potential client for the show’s marketing agency. This connection deepened in Season Four, with Boucheron providing around 100 pieces from its collections to be part of the series, including the iconic Quatre line, which celebrates its 20th anniversary this year. Le 26V, a beautifully refurbished suite within the Hôtel de Nocé, perfectly captures Boucheron’s essence of elegance and family spirit, making it an ideal setting for the show.
Shining Bright
Emirati singer Balqees Fathi joins Maison Messika’s circle of friends in the brand’s latest campaign, celebrating the iconic Lucky Move Color collection. Directed by Valérie Messika, the shoot captures the singer’s radiant personality against a dynamic backdrop, highlighting the collection’s elegant interplay of gold, semi-precious stones and diamonds. Since her 2013 debut, Balqees has infused modernity into Arabic music and empowered women through her art and entrepreneurial ventures. Her confident and passionate nature aligns perfectly with the Lucky Move Color medallion, which smoothly turns to reflect its dynamic spirit. Photographed by Ben Fourmi, the campaign transforms the necklace into a powerful symbol of self-expression. The vivid turquoise gemstone represents freedom and adventure, mirroring the singer’s own journey. This campaign not only showcases Messika’s timeless designs but also reflects a deep connection between the artist and the maison’s creations.