This month, we see the worlds of fashion, jewellery, watches, beauty, travel and hospitality collide for exciting products and collaborations.
Luxury Shines Bright
Lagoona Mall Watches & Jewellery Week marked its milestone fifth edition last month, cementing its reputation as one of Qatar’s premier luxury retail events. Held at Lagoona Mall in Doha, the showcase brought together an impressive lineup of global and regional maisons, including Rolex, CHANEL, Boucheron, TUDOR and Azza Fahmy Jewellery, alongside immersive activations, exclusive launches and curated client experiences. Visitors explored the latest collections and novelties through experiential installations, boutique showcases, and lifestyle-inspired concepts, from immersive installations on the worlds of aviation and motorsport to Arabic calligraphy workshops and Parisian café experiences. The event also highlighted Qatar’s growing position as a regional luxury and tourism destination, offering a refined atmosphere that celebrated innovation, craftsmanship and contemporary luxury across watches, jewellery and accessories.
Literature Reimagined
An exhibition at Place Vendôme Mall in Doha reimagines the classical Arabic literary work Maqamat Al-Hariri through contemporary fashion design. Titled Fables in Fashion, the showcase is part of Qatar Reads’ One Book, One Doha annual campaign, created in collaboration with the Ministry of Culture and M7. Running from May 17 to June 17, the exhibition presents eight garments by Qatari designers, each translating the text’s storytelling, wit and vivid characters into modern silhouettes, textures and forms. By bridging literature and design, the project transforms classical narrative into a visual and tactile experience, making heritage literature accessible to wider audiences. Hosted in a public retail space, it encourages cultural engagement beyond traditional settings. The exhibition highlights how timeless Arabic texts continue to inspire contemporary creativity and dialogue, reinforcing literature’s relevance as a living source of artistic expression and cultural identity.
Stylish Summer Escape
British fashion meets French Riviera glamour this summer as Burberry transforms the iconic Hôtel Belles Rives into a chic seasonal escape. The historic Art Deco property, once home to author F. Scott Fitzgerald and frequented by literary greats such as Ernest Hemingway and Gertrude Stein, was reimagined in Burberry’s signature aesthetic. The fashion house has refreshed its signature check in the hotel’s distinctive blue. The pattern can be seen throughout the hotel’s beach club, terraces and interiors, blending coastal elegance with heritage style. Inspired by Burberry’s long-standing connection to outdoor adventure and yachting culture, the High Summer 2026 collection featured nautical motifs and checked swimwear. Guests will be able to enjoy branded experiences throughout the season, including waterskiing, sunset gatherings at The Fitzgerald Bar and Burberry ice lollies served on the hotel’s famed terrace overlooking the Mediterranean.
Pastel Racing Energy
Swiss watchmaker TAG Heuer continues its motorsport heritage with the Formula 1 Solargraph 38mm pastel collection, a vibrant evolution of its 1986 icon. Rooted in its racing DNA, TAG Heuer has evolved the line with solar-powered innovation and a refined 38mm silhouette balancing heritage and modern wearability. Celebrating Formula 1 racing spirit, the pastel series reinterprets iconic design codes in soft beige, pink, blue, green and lavender tones, expressing optimism and individuality. Crafted in lightweight TH Polylight cases with steel finishing, the Solargraph movement uses light energy, delivering months of autonomy and near-instant restart capability. Select diamond-set models add refinement, pairing sandblasted steel bracelets with vivid pastel dials for a balance of sportiness and luxury appeal. The collection ultimately reframes racing as emotion and self-expression beyond the track.
Nature-Inspired Couture
During the 79th Cannes International Film Festival, Caroline’s Couture unveiled its fourth couture collection in a rooftop presentation at the Hôtel Martinez, accompanied by exceptional creations from Chopard’s Red Carpet High Jewellery collection. Designed by Caroline Scheufele, the 2026 collection drew inspiration from the beauty and fragility of nature, transforming floral and botanical elements into elegant couture silhouettes. Moving away from the celestial themes explored in 2025, the collection celebrated roses, lilies and peonies through intricate embroidery, guipure lace and laser-cut motifs. Rich shades of crimson, burgundy, pink and vibrant green reflected blooming gardens and the deep blues of Lake Geneva. The accompanying high jewellery creations echoed the same poetic vision, capturing fleeting natural moments and rare gemstones in delicate, precious designs showcased throughout the Cannes festivities.