Film partnerships and solutions to make this world a nicer place are the focus of our roundup this month. Let’s finish 2021 with good vibes.
Fashion for All
The fashion world is aware of its importance in backing new talents and Alexander McQueen has just announced its support to the A Team Arts Education in London’s East End. The organisation assists young people that aspire to enter arts and design careers. “It feels especially important for us to be able to take part in supporting young people from the East End of London, where Lee Alexander McQueen grew up. At this house, we all know that talent comes from everywhere, irrespective of their background,” says Sarah Burton, Alexander McQueen’s Creative Director. Over the coming year, the brand will support A Team Arts Education financially and further extend the workshops and classes with the young people and teachers it began as a pilot during 2020.
Bond, James Bond
For the first time, MICHAEL Michael Kors is partnering with the 007 film franchise. The collaboration brings a capsule of limited-edition, co-branded products and a 360° marketing campaign. The MMK x 007 line features an all-new black and gold signature logo print to showcase the glamour and adventures synonymous with the Bond enterprise and the Michael Kors brand. The collection brings 11 pieces, from handbags and luggage to swimwear and footwear. Starring Bella Hadid and model Cindy Bruna, the campaign video conjures an air of intrigue and Bond-themed irresistibility. Shot on location at The Ocean Club, Bahamas – the same destination seen in the 007 Casino Royale film – it shows Bella Hadid enjoying a luxury solo getaway. Of course, in the world of James Bond, nothing is ever as it seems.
Royal Status
The brand Mouawad has revealed its partnership as the exclusive jewellery sponsor of Spencer, a film about the life of Princess Diana. The movie stars Kristen Stewart in the role of Diana and takes place in a pivotal, life-changing weekend for the princess over the Christmas holidays in the early 1990s. The jewellery items include a 7.25-carat blue sapphire and 1.82-carat diamond engagement ring, reminiscent of Diana’s iconic engagement ring. The Mouawad Co-Guardians, Fred, Alain and Pascal Mouawad, commented: “Mouawad has an illustrious heritage in jewellery and watchmaking. And it has been a pleasure to work on Spencer, providing the jewellery for the role of an iconic princess known for her style and powerful impact on the world.”
Better World
The accessory brand Tyler Ellis introduces the AppleVogue collection using leather made from apples. In collaboration with an Italian ecological textile developer, these handbags are handcrafted in Florence using a new versatile plant-based material – apple leather. They are produced using the fibres derived from the industrial processing of the fruit through a technique patented by a company called Frumat. Comprised of Tyler’s unique silhouettes and designs, the capsule expands the brand’s core values while being inspired by numerous vegan clients and renewable sources demands. This one-of-a-kind collection is not only environmentally friendly but also sustainable.
Holiday Vibes
It’s that period of the year when families and friends get together to create memorable moments. Boucheron brings its stunning collections to the centre of this celebration. The luxury jewellery house celebrates the festive season with its ‘Together As One’ campaign. The visuals bring Alexa Chung, Nour Arida, Dogyu Zhou, Lu Han, Hannah Quinlivan, Youn-Jung and Rola, the brand’s faces, as the main characters. The three-part campaign is a joyful invitation to experience precious moments together. The emotions that flourish during this time are captured in a series of photographs showcasing Boucheron’s special collections, each episode celebrates the joy of togetherness. The jewellery brand creations allow everyone to reveal their style and enjoy this time of year according to their desires.
