IWC Schaffhausen is set to participate at the 17th annual Doha Jewellery & Watches Exhibition in Qatar from 9 – 13 May, 2022. This most anticipated event will be held at the Doha Exhibition and Convention Center, bringing together high-end luxury brands, aspiring designers, jewelry and watch enthusiasts to explore the latest collections and timeless pieces for the season.
Covering over 47 sq. mtrs., the booth will be set up in true IWC style themed around The Big Pilot and offering a fully immersive experience that showcases the brand’s unique craftsmanship and technical ingenuity. The booth will be adorned with stunning visuals of the latest campaign with brand ambassador, Lewis Hamilton along with the deconstructed movement of The Big Pilot hanging over the counter. An engineering wall is set up for guests to engage with the history of IWC and its cutting-edge technology.
Watch enthusiasts can explore the collection at leisure in the dedicated private lounge area with IWC advisors. Particular highlights at the exhibition will include the Big Pilot’s Watch Perpetual Calendar IW503605, featuring a stainless-steel case, a blue dial and rhodium-plated hands. The automatic movement comprises 386 components and was engineered with a focus on maximum precision and quality. Featuring a Pellaton winding system fitted with ceramic components, the IWC-manufactured 52615 calibre is visible through the sapphire glass back and has the double moon phase display.
“IWC is expanding its presence in Qatar especially in anticipation of the new boutique at Place Vendome,” said Mehdi Rajan, Regional Brand Director of IWC Schaffhausen for the Middle East, India and Africa, “We are pleased to be a part of one of the region’s largest jewelry and watch fairs and are to welcome watch collectors and enthusiasts to discover some of our finest pieces that truly embodies the brand’s ethos and craftsmanship.”
Launched in 2005, the Doha Watches & Jewelry Exhibition hosts more than five hundred brands from over 10 countries displaying their finest work, special editions and unique pieces, alongside talented emerging local designers.