LOVE IS IN THE AIR AT LOEWE: INTRODUCING THE VALENTINE’S COLLECTION.
With February 14th just around the corner, LOEWE presents the ultimate tokens of affection—a special edition collection of bags, accessories and small leather goods featuring the brand’s signature Anagram jacquard canvas in bold, heart-stopping red. Launching in stores and on loewe.com 20 January, the 22-piece collection offers an array of treats designed to bring artisan-crafted charm to Valentine’s Day gifting.
Pairing the vibrant red Anagram jacquard with classic calf leather trims, bags include the Amazona in nano and 28cm sizes, as well as the iconic Flamenco, Balloon, Cubi and Gate. The timeless Goya arrives in Anagram jacquard for the first time, adding a warm tactility to its clean lines. Bags are joined by a selection of small leather goods including wallets, cardholders and pouches also featuring the distinctive Anagram jacquard, with a bucket hat, sunglasses, belt and logo strap completing the mini collection in coordinating shades of red and blush pink.
Indulging in the over-the-top spirit of the holiday, the accompanying campaign is a declaration of excess where too much is never enough. Valentine’s Day iconography is playfully pumped up to the max with a tongue-in-cheek flurry of hearts, bows and teddy bears paying homage to the most romantic time of year.