Miu Miu’s position in the luxury brand scene is based on the following factors:
Creative development
The Miu Miu collection has a strong identity and an independent creative development path.
Quality
The quality of all Miu Miu products is paramount and applies to each individual phase of the production process: from design to the choice of materials, production inspired by craftsmanship and care for every single detail, each article is made to be one of a kind.
The new store concept
Miu Miu’s store design fully reflects its brand values. A concept look, made up of contrasts and original material combinations. The walls and ceilings are covered in precious golden silk damask matched with glass, that have the ability to change and adapt to a given scenario. A fascinating environment made up of lights, mirrors and precious fabrics to create an intimate and captivating atmosphere.
Store position and recognition in luxury department stores
The locations of Miu Miu stores are carefully selected in the most prestigious areas of the world’s largest cities. The Miu Miu monobrand stores, and concessions in department stores, are located alongside major luxury brand names.
Sophisticated and strong advertising campaigns
The Miu Miu campaigns, always have strong impact, and are interpreted by photographers of great talent and renown, often with the collaboration of artists of international fame such as Kim Basinger, Drew Barrymore, Maggie Gyllenhaal, Chloé Sevigny, Kirsten Dunst, Vanessa Paradis and Katie Holmes.
The fashion-show location
The location of the Miu Miu fashion show has moved to Paris, with the aim of presenting its collections in the spiritual capital of experimental fashion, further asserting its independence.
SPRING/SUMMER 2021 MIU MIU EYEWEAR COLLECTION
For the Spring/Summer 2021 Miu Miu Eyewear collection, vintage inspirations blend together with precious manufacturing techniques, lending a sense of contemporary and unconventional elegance to the frames.
The brand’s creativity takes form in the new Miu Miu Charms collection, where thick volumes and sharp shapes are enriched with interchangeable pendants on the temples, for a glamorous and irreverent touch. The charms are available in a variety of shapes – a cat, a swallow and the Miu Miu crystal logo – recalling the brand’s historic iconography.
Presented for the first time at the Resort 2019 fashion show, the Miu Miu La Mondaine collection makes a comeback with new metal sunglasses conveying a romantic
and elegant allure. Wavy profiles – featuring the sophisticated diamond-like metal construction that is the key theme of the entire collection – outline the temples and frame the large, rounded lenses.
The Miu Miu Cathédral special collection introduces a new stylistic concept characterized by the application of precious enameled inserts on the lateral profiles of the lenses and of the frame, confirming the unique manufacture of Miu Miu eyewear.
MIU MIU EYEWEAR
SS21 Fashion Show Collection
Fine interplays of color meet thick volumes in these sunglasses that hit the catwalk for the first time at the SS21 Miu Miu fashion show. The rectangular frame with bold
profiles is presented in this exclusive version, characterized by sparkling micro-crystals embellishing the entire front and conveying a glamorous and precious allure. The linear temples stand out with the iconic Miu Miu logo in contrasting colors. Available in tones of Pink and Opal Onyx with the high-relief logo in contrasting colors.
Miu Miu Charms special collection
SMU 01X Model
The glasses from the new Miu Miu Charms collection feature thick volumes, while shapes reveal their sharp personality with the irregular geometric design of the front, brightened up by a diamond-like brow bar. The linear temples feature a hole for attaching
an interchangeable pendant, adding a glamorous and playful note. The charm is available in a variety of shapes – a cat, a swallow and the Miu Miu crystal logo – recalling the brand’s historic iconography. Presented in hues of Diamond Black, Diamond Crystal Charcoal and Diamond Crystal Mauve with Charms; and in nuances of Diamond Crystal Black, Diamond Crystal, Diamond Black and Diamond Ruby without Charms. Flat lenses come in solid or shaded colors, tone-on-tone with the frame.
VMU 08T Model
The optical style from the Miu Miu Charms collection features an acetate frame that embodies a feminine squared design with slightly cat-eye profiles. Available in shades
of Ruby Shaded Pink, Black Shaded Cornflower Blue, Peach Shaded Opal, Aqua Shaded Sky Blue and Black.
Miu Miu Runway special collection
SMU 55X Model
The sunglasses from the Miu Miu collection are a new take on the original FW20 fashion show glasses. The frame is made from ultra-lightweight metal, while the multifaceted lens design highlights the style’s glamorous allure and geometric shape. The sinuous temples feature an innovative tiny hole that allows wearers to combine the glasses
with the accessories from the Miu Miu line. Offered in nuances of Silver, Brass, Gold and Pale Gold. Lenses come in a new glamorous palette that includes Sky Blue Shaded Aqua, Amaranth Sour Cherry and Camellia Shaded Melon.
Miu Miu La Mondaine special collection
SMU 50X Model
The new Miu Miu La Mondaine sunglasses are characterized by an oversize design with a rimless construction. The front is framed by sinuous diamond-like metal trims
evoking the iconic details that adorn the Miu Miu La Mondaine collection. Two exclusive versions are embellished with jewel-like crystal inserts on the lenses. Presented in tones of Gold, Pale Gold, Brass and Pale Gold + Crystals.
VMU 53T Model
A new optical frame from the Miu Miu Scenique collection. The sophisticated rounded shape made from ultra-lightweight metal is enhanced by the exclusive diamond-like metal temple construction. Available in three metal hues: Silver, Pink and Pale Gold.
Miu Miu Cathédrale special collection
SMU 57X Model
New sunglasses from the Miu Miu Cathédrale special collection. The feminine butterfly design is highlighted by a sophisticated decoration that recalls the world of jewelry.
Precious transparent colored hand-enameled inserts run along the external lens profiles. Offered in Gold, Pale Gold and Brass, combined with glamorous lenses in solid or shaded tones of Midnight Blue Shaded Pink, Sky Blue Shaded Aqua and Camellia Shaded Melon.
VMU 52T Model
An optical style from the Miu Miu Cathédrale special collection. The metal frame
is characterized by a feminine cat-eye design adorned with precious hand-enameled inserts on the upper corners. Available in Black, Cerise, Pale Gold and Ocean.
