Two new launches extend Valentino’s Born in Roma Donna perfume line.
With the growing interest in poly-sensorial beauty, products are increasingly expected to do more than simply scent or hydrate. Valentino Beauty’s new Born in Roma Hair & Body line, taps directly into this demand, presenting fragrance as something that can be seen, felt and worn in multiple ways. The collection extends the Born in Roma Donna perfume into two formats that build a fuller, layered ritual.
The first addition, the Born in Roma Perfumed Body Shimmer, blends make-up, skincare and fragrance into a single step. Its formula is centred on the RomaLight Complex, which gives the skin a sparkling finish, while hyaluronic acid provides hydration. The shimmer is designed to offer an immediate visual effect supported by a long-lasting aroma, making it a straightforward way to add both glow and fragrance to the routine.
The second product, the Born in Roma Perfumed Hair & Body Mist, takes a lighter approach. Enriched with argan oil, it is intended to leave hair soft and luminous while delivering the signature scent in a more diffused form. The mist emphasises texture and weightlessness, offering an alternative way to wear fragrance beyond traditional application points.
Both products share a cohesive visual identity – sleek black packaging accented with the line’s unmistakable pink, echoing the aesthetic of the eau de parfum. Rather than treating perfume as a final step, the new line positions it as part of a broader, tactile experience that can be adjusted and layered depending on preference.