GUERLAIN STARTS 2021 BY UNITING SUSTAINABLE INNOVATION WITH NATUR ALNESS
To mark the launch of three iconic makeup products, the Guerlain House is reasserting its expertise and commitment to sustainability via new formulas featuring high levels of natural-origin ingredients.
Strengthened by the success of the 2019 launch of L’Essentiel Natural Glow foundation which combines high levels of naturalness (97%) with extreme sensoriality, long wear (16 hours) and skin protection (SPF 20), the House has a new challenge: from now on, the Maison sets itself the objective of a minimum of 90% of ingredients of natural origin* in each new make up formula, whenever its possible. All without compromising on quality, security, effectiveness and the sensorial appeal that has made Guerlain unique.
« Luxury and beauty thrive on stimulating radical transformation. We are committed to actively contributing to change and to reinventing industry standards, so that step by step we convey an Art of Beauty that’s positive, covetable and always exciting.” »
ECO FORMULATION FOR SENSORIALITY AND EFFICACITY WITHOUT COMPROMISE
By harnessing a unique equation of natural ingredients, the power of science and the ultimate in sensoriality, since 1828 Guerlain has proven itself a Beauty Alchemist. Today, our prime mission is to guarantee that our formulas are safe, effective and of the highest quality, while acknowledging current debates within society, responding to changing aspirations and meeting increased customer demand for greater naturalness.
Therefore, Guerlain is reinventing an array of cult products such as Terracotta, to meet the demands of today’s customer as well as tomorrow’s world requirements. The result? Formulas that are all the more current, all the more innovative, boosted in naturalness and which offer the very same results.
STRIKING THE RIGHT BALANCE BETWEEN NATURE, SCIENCE A ND QUALITY
Thanks to the expertise of the House’s Research and Development team, each formula offers the same fine, sophisticated and sensual textures that have become Guerlain’s signature. All while maintaining the greatest respect for balanced skin.
Guerlain’s formulation teams have mastered natural ingredients’ benefits to create products of the highest quality. Using everything from Shea Butter to hyaluronic acid spheres paired with Konjac extract, they have worked to understand how to create perfectly dosed formulas. While droplets of precious vegetable oils such as Rose oil and Argan oil have been slipped into some compositions, lip colours have been painstakingly reworked to remain perfectly stable without preservatives.
The Terracotta powder features 96%1 natural-origin ingredients. Kiss Kiss Shine Bloom features 95%2 natural-origin ingredients. L’Essentiel Haute Perfection foundation features 96%3 natural-origin ingredients.
1 According to ISO standard 16128. The remaining 4% contribute to maintaining the formula’s integrity and sensoriality.
2 According to ISO standard 16128. The remaining 5% contribute to maintaining the formula’s integrity and sensoriality over time.
3 According to ISO standard 16128. The remaining 4% contribute to maintaining the formula’s integrity and sensoriality
GUERLAIN, FOR SUSTAINABLE AND TR A NSPARENT BEAUTY
This mission has been written into the House’s global sustainability pledge, a commitment which inspires our vision of Beauty as well as our innovations. For more than 13 years, Guerlain has defined this commitment via four principal axis that converge in one goal: To preserve, favour and regenerate the living.
We act and are committed to innovating sustainably, preserving biodiversity, acting for the climate and creating a positive social impact. Notably, the House is also committed to protecting the Bee, to whom it has dedicated several meaningful partnerships.
OUR PILLARS OF COMMITMENT TO SUSTAINABILITY
INNOVATING SUSTAINABLY IN FULL TRANSPARENCY
To create more natural formulas in more sustainable packaging without compromising on their quality, sensoriality and effectiveness. To share the background and lifecycle details of our creations via Bee Respect, our traceability and transparency platform.
TO PRESERVE BIODIVERSITY & PROTECT BEES, THE MOST PRECIOUS WONDER OF NATURE
To give back to nature via sustainable sourcing of our iconic ingredients and the Guerlain for Bees Conservation Programme.
TO ACT FOR THE CLIMATE AND REDUCE OUR FOOTPRINT
To protect the living, who depend on the climate by aiming for carbon neutrality between now and 2030.
TO CREATE A POSITIVE SOCIAL IMPACT WHILE ACTING TO SAFEGUARD THE WONDERS OF NATURE
To support women through the Women & Bees entrepreneurial beekeeping programme in association with UNESCO and its Biosphere Reserves across the world.
To raise younger generations’ awareness of biodiversity and bee preservation via Bee School, a volunteer programme for Guerlain employees
BEE RESPECT, HIGH TRANSPARENCY
Guerlain is committed to the long and vigorous process of mapping the lifecycle of its products. In 2019, the House launched Bee Respect, a traceability and transparency platform designed in partnership with Product DNA. Freely accessible via Guerlain.com, it forms the essential basis for the continued improvement of Guerlain creations and their environmental and societal impacts. By using Bee Respect, consumers can learn about our skincare, makeup products and iconic fragrances in great detail — from ingredients and packaging elements, to suppliers, production sites and carbon footprints.