In a market crowded with luxury, Hublot pushes craftsmanship to its absolute limits with its latest creation: the Big Bang Impact One Million.
In the rarefied world of haute horlogerie, where craftsmanship meets spectacle, Hublot has built a reputation for doing the unexpected. With the unveiling of the Big Bang Impact One Million, the brand once again blurs the line between watchmaking and high jewellery, delivering a piece that is as much a kinetic sculpture as a timekeeper.
At first glance, the watch feels alive. Nearly 500 diamonds – totalling approximately 44.6 carats – spiral inward in a hypnotic vortex, drawing the eye to the beating heart of the piece: a central flying tourbillon. Hublot disrupts tradition by using unconventional diamond cuts arranged in a dynamic, interlocking architecture, creating a sense of motion and energy.
A DECADE OF IMPACT
The Big Bang Impact One Million marks 10 years since Hublot introduced its distinctive ‘Impact’ gem-setting technique and it wears that milestone with unapologetic confidence. Over the years, the brand has steadily built a legacy of extravagant, fully diamond-set timepieces, from the early One Million $ Big Bang to the Black Caviar editions and beyond. This latest creation doesn’t just continue that lineage – it amplifies it.
What sets this piece apart is its architectural complexity. Alternating baguette and fancy-cut diamonds radiate outward from the tourbillon, combining invisible and closed-setting techniques to produce a striking three-dimensional effect. It’s a meticulous process that requires hundreds of hours of craftsmanship, in which each stone must align perfectly within an intricate geometric framework. The result is less about ornamentation and more about engineering brilliance expressed through light.
THE FLYING HEART
For the second time in Hublot history (after the 2024 Murakami edition), the central flying tourbillon takes centre stage. Skeletonised and supported from one side only, with no upper bridge. This ‘flying’ construction enhances the illusion of weightlessness while increasing the mechanical challenge. Powered by Hublot’s hand-wound Calibre HUB9015, it boasts a 120-hour power reserve and is water-resistant to 30m.
STRIKING MATERIALS
Encased in polished 18-carat white gold, the 45mm case is adorned with 323 baguette-cut diamonds across its body and caseback, while the bezel alone features 72 more. The dial contributes an additional 75 fancy-cut stones, bringing the total to a dazzling 470 diamonds in the signature Impact configuration. Its black alligator and rubber strap is paired with an 18-carat white gold and black-plated titanium folding clasp set with 30 baguette-cut diamonds.
A STATEMENT BEYOND TIME
More than a watch, the Big Bang Impact One Million is a declaration. It speaks to Hublot’s relentless pursuit of innovation, not just in mechanics, but in how materials, light and form can redefine what a timepiece can be. The Big Bang Impact One Million is available at selected Hublot points of sale and benefits from the brand’s 5+5 warranty, extending international coverage to 10 years.