Peserico, the Italian luxury clothing brand renowned for the sartorial elegance of its collections, continues its international expansion with the opening of a new boutique in Doha.
Following the opening of its Dubai store in the prestigious Dubai Mall, in December 2024, the brand is strengthening its presence in the Arabian Gulf with the opening of a new boutique in Doha. The space is located within Doha Festival City, a hub that brings together an excellent selection of international fashion and luxury brands, dining and entertainment, attracting a sophisticated clientele from both the local and international markets.
The new boutique features a full-height façade that emphasises the verticality of the space; its distinctive element is the wooden pilasters that frame the interior walls of the two display windows. At the centre of the façade, the iconic backlit Apollo logo becomes the true focal point of the entrance.
The interior architecture is defined by soft, flowing lines. At the centre of the space is a fitting room dedicated to the menswear collections, designed as a spacious and private area to offer maximum comfort whilst trying on garments.
Further inside lies a lounge area dedicated to the womenswear collection: here, one of the fitting rooms has been designed as a truly exclusive ‘private living’ space where customers can enjoy an intimate and personalised shopping experience.
The floor is laid entirely in porcelain stoneware in two different sizes; near the shop windows, a pattern of small, light-colored porcelain strips creates a refined carpet-like effect that defines the entrance and reception area. The walls and ceiling are clad in the characteristic textured beige tones that define all Peserico boutiques.
The wooden, steel and fabric elements bring to life a space where architecture, product and hospitality blend into a cohesive and distinctive experience.