OUT OF THE EXTRAORDINARY

We talk to VERENA MASTERS, Head of Whispers about The Rolls-Royce application and how it offers a digitally curated world of luxurious experiences.

Tell us a little bit about yourself.
I am a digital leader and innovator; I like to take an idea, shape it, evolve it and make it come to life, and create value for the consumer in a meaningful way. I love to learn and I have a really curious nature.

You are an intrapreneur, public speaker and co-founder of “RollsRoyce Whispers”, the world’s most exclusive Member’s Club. Tell us about your journey since joining Rolls-Royce Motor Cars in 2017, and your focus on digitizing the marque.
My passion for the automotive sector really started when I joined the BMW Group back in 2008. I was based in Austria and worked as a Project Manager helping to facilitate all Aftersales communication. It was there that I oversaw the website re-launch and really fell in love with the digital world.

I moved to Rolls-Royce Motor Cars as Head of Digital Platform Development and Innovation, and it was here that the idea and concept for Whispers started to take shape. Whispers has been developed in close collaboration with our clients and has become the most exclusive member’s club in the world.

Whispers is a digital gateway to a curated world of luxury, designed to Inspire Greatness for Rolls-Royce clients around the world. What inspired you to co-found and formulate this concept?
Within Rolls-Royce, there is a department called the ‘Private Office’ which maintains one-to-one relationships with our clients. So we knew that due to clients’ highly mobile, international lifestyles, they have been seeking a means to have more regular personal involvement with the marque – that’s more experiences, more access, and more immersion in the luxury world that is available to Rolls-Royce as the world’s leading luxury brand. They wanted something different from Rolls-Royce – something above and beyond, and that was the starting point of our journey with Whispers.

How do you work in close collaboration with clients to evolve Whispers as an application?
Thanks to the Private Office, we have a very special relationship with our clients. We communicate with them, listen to them and develop ideas based on their wants and needs. One of the most important features of Whispers is that it offers clients the opportunity to liaise securely with fellow Rolls-Royce clients, the Chief Executive and members of the Board of Rolls-Royce, to share ideas and networks, business opportunities and social contacts. This is a really invaluable feature of the Application.

Members can enjoy an expedition to Antarctica, a chance to build their own personal racetrack, as well as enjoying a private performance by a world-class orchestra. Why do you feel it is important to provide members with this level of access at the touch of a button?
Rolls-Royce clients have confidence in our ability to delight and inspire them. Our DNA is about providing effortless experiences – that goes for both the real and virtual world. As mentioned earlier, we know Rolls-Royce clients, they are looking for something different, something above and beyond. Whispers has been designed to provide extraordinary experiences at the touch of a button.

“At Rolls-Royce Motor Cars, we strive for perfection in everything we do. Creativity and development are an ongoing process for our motor cars, but also for Whispers, the digital Home of Rolls-Royce – we’re always looking for ways to innovate the landscape.”

Can anyone access Rolls-Royce Whispers?
Whispers is available for all clients of Goodwood manufactured RollsRoyce motor cars.

Tell us about the future expansion of Rolls-Royce Whispers. Are there any additional exciting projects in the pipeline with Rolls-Royce Motor Cars?
At Rolls-Royce Motor Cars, we strive for perfection in everything we do. Creativity and development are an ongoing process for our motor cars, but also for Whispers, the digital Home of Rolls-Royce – we’re always looking for ways to innovate the landscape.

As Whispers is a relatively new app, the development process is ongoing. Sadly, I can’t reveal what is in the pipeline at this stage, but I can say that Whispers members should expect lots of exciting news, projects, and experiences in the near future.

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