PASSIONEYES Intense Volume Mascara

Dolce&Gabbana Beauty presents the new Passioneyes mascara.

This intense volume mascara emphasizes the passion in a woman’s eyes, making her feel like a queen in her everyday life. The most authentic form of expression: playful, sensual or loving, her gaze exudes all her passion for life to those around her.

#BEAQUEEN with Passioneyes by Dolce&Gabbana Beauty.

VOLUMINOUS, SUMPTUOUS LASHES
Passioneyes instantly transforms lashes with long-lasting, buildable and intense volume: up to 146% more. The extra-soft brush features an hour-glass shape; its fibres gently capture all lashes and impart instant lash thickness for extra volume.
With its light and ultra-creamy mousse-like formula, Passioneyes glides on with ease and keeps lashes soft and flexible with a combination of three rich waxes, and Jojoba seed oil provides extra comfort and care.
Resistant to weather conditions and wear-resistant, its non-drying formula banishes flakes and builds volume for up to twelve hours.

A PASSION FOR COLOUR
Available in four shades inspired by the Mediterranean – Nero Sicilia, Sensual Wood, Passionate Dahlia and Divine Gold – Passioneyes donates colourful definition with a single stroke. Furthermore, Divine Gold can also be used as a topcoat to add a bold and radiant look.

MORE THAN MAKE UP, A FASHION ACCESSORY
Passioneyes, with its ornamental design, resembles a fashion accessory inspired by Dolce&Gabbana collections. Light and luxury: its embossed antique gold coloured leaves adorn the black packaging, evoking the Sicilian Baroque tradition.

A NEW GENERATION OF VOLUME
Lily Jean Harvey brings her fresh and young energy to the campaign for Passioneyes, Dolce&Gabbana Beauty’s mascara. Her voluminous lashes are front-and-centre in the visual, framing her intense gaze, which expresses that she is the queen of her everyday life.

#BEAQUEEN

PRESS CONTACTS
Melanie Makki
+971 52 828 8891
+971 50 152 0588
melanie.makki@emea.shiseido.com

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