Luxury Brand Hongqi Officially Launched

Pioneer Motors Company, a subsidiary of Almana Group, has officially launched luxury Chinese automotive brand Hongqi in Qatar, in conjunction with the inauguration of the brand’s showroom on Salwa Road.

The launch ceremony was attended by Almana Group managing director (Automobiles) Bader al-Mana, Chinese ambassador to Qatar Zhou Jian, other envoys and diplomats, and a number of businesspersons, VIPs and dignitaries. The brand was introduced to Qatar through a soft launch phase five months ago, and it won the favor of customers and luxury car lovers during this period, recording considerable sales and winning prizes, a press statement noted.

Addressing attendees at the launch ceremony, al-Mana expressed appreciation for the co-operation with automaker FAW Car Company Limited, a subsidiary of FAW Group, the owner of the Hongqi brand, as Pioneer Motors Company was selected by FAW to be its official dealer in Qatar. This is in line with the strategy of Almana Group in launching modern luxury brands that respond to the expectations of clients in the Qatari market. “Our company has built a strong reputation for being a visionary organization,” al-Mana said. “We are known for fixing our eyes on the future and for moving in step with brands and trends that make headlines across the globe.” “That is why you see us standing shoulder to shoulder with Hongqi, ready and waiting, to reveal something very special before your eyes,” he added. Al-Mana noted that Hongqi’s E-HS9 “is an automobile of the future”. “It truly highlights ‘new nobility’, ‘new exquisiteness’ and ‘new feelings. We at Almana fully expect to see this majestic machine, of fine workmanship, take pride of place on Qatar’s streets,” he said. “Along with the other vehicles that we unveil today, you will see that each model deeply integrates traditional oriental culture with advanced global culture.” “The cars have cutting-edge science and technology, and provide a fine emotional experience,” the official said. “That is why we at Almana are proud to give Hongqi’s fleet a home in Qatar.”

FAW Import and Export Company Ltd Chairman Yang Dayong gave a brief presentation to introduce FAW Group and the Hongqi brand. He stressed his appreciation for the brand’s presence in the Qatar market, through Pioneer Motors Company and Almana Group – with its long history of providing excellent sales and after-sales services for vehicles in Qatar.

Yang further stressed that Hongqi vehicles aim to achieve the brand’s motto of being the future of vehicle luxury. “The partnership Almana Group has with Hongqi is built on mutual respect and an unrelenting desire for success,” Almana Group product and marketing manager Amer Hassan said. “We are two companies that were born in the same decade. And we share a common mindset of excellence.” “In 1958, when Hongqi’s first car was being produced in China, Almana Group had already established itself in Qatar,” he said. “And here we are today, jointly and proudly launching a line of premier automobiles and introducing them to the Qatar market.”

Hassan said that the Hongqi H9 won the award for best value luxury sedan in the Qatar market for its exquisite design and high-quality specifications. Almana Group brand ambassador Khalid Jassim said: “I came for the launch of Hongqi H9, and it was an exceptional experience, as I was fascinated by the features that distinguish Hongqi and felt like a king while driving it.” “Our Qatari market has witnessed an expansion in the use of Chinese cars recently,” he said. “Today, I express my happiness and confidence in the success of the Hongqi brand, which has a classic, luxurious and elegant appearance.”

The event saw the launch of a number of Hongqi models with various specifications and features that will be considered a unique addition to the local market.

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