Azza Fahmy Jewellery, the leading Egyptian jewellery house renowned internationally for its fusion of contemporary design and traditional craftsmanship, has announced the launch of its latest 15-piece El Nur Collection.
Beautifully depicted through calligraphy and stunning stone settings, the new collection pays tribute to the timeless values of happiness, endearment and mercy.
The El Nur Collection, crafted in 18-carat Gold and Sterling Silver, features a variety of versatile pieces that can be worn for any occasion, each telling a unique story through its design.
While each piece is a work of art, two hero pieces stand out for their craftsmanship and symbolic meaning.
The Stones of Joy Multiway Necklace is an 18-carat gold masterpiece adorned with a vibrant array of multi-coloured stones in various shapes and sizes. Interspersed among these stones are the calligraphic inscriptions ‘ﻣﻮدة و رﺣﻤﮫ’ (‘Endearment and Mercy’) and ‘ﺳﻼﻣﺔ – ﻓﺮﺣﺔ’ (‘Happiness – Safety’).
This versatile necklace can be worn in multiple styles, either draping long or wrapped around the neck, offering both elegance and flexibility.
The Gold Harmony Hoop Earrings are an 18-carat gold creation, reimagining Azza Fahmy’s signature hoop. These earrings are inscribed with the words ‘ﺳﻼﻣﺔ – ﻓﺮﺣﮫ – ﺑﺮﻛﮫ’ (‘Blessings – Happiness – Safety’) and feature a vibrant stone, adding a fresh and dynamic touch to the classic design.
The collection also includes the Happiness Wrap-Around Bracelet, crafted in 18-carat gold and sterling silver with ‘ﺳﻼﻣﺔ – ﻓﺮﺣﺔ’ (‘Happiness – Safety’) inscriptions and beaded stones, offering elegance and versatility.
Additionally, the Teardrop Calligraphy Earrings display Azza Fahmy’s artistry with 18-carat gold and sterling silver, adorned with stones and graceful calligraphy of ‘ﻣﻮدة و رﺣﻤﮫ’ (‘Endearment and Mercy’). Their design blends traditional calligraphy with a modern teardrop shape.
The versatile Endearment Multi-Way Necklace features an array of colourful stones and intricate calligraphy, making it a perfect statement piece. The Poetry Floral Choker, adorned with calligraphy inspired by the legendary Umm Kulthum, is another standout, offering a poetic homage to timeless beauty.
Azza Fahmy’s new collection is a celebration of emotions and values that resonate with everyone. Each piece is designed to be cherished and passed down through generations, carrying with it the stories and memories of those who wear it.
The collection will be available at all Azza Fahmy boutiques and online on the company website.
For more information, please visit www.azzafahmy.com.