Elegant Milanese Luxury

Pomellato, the renowned jewellery label from Milan, opened a new boutique at Place Vendôme Mall.

Pomellato and its partner Ali Bin Ali Luxury – Qatar’s leading luxury goods retailer – unveiled a new boutique at the exquisite Place Vendôme Mall. Revered for its hand-crafted jewels that are fashioned in-house at Casa Pomellato headquarters in Milan, the brand has found a fitting home amongst the discerning connoisseurs in the Gulf state.

The 110sq/m boutique incorporates signature touches of the brand such as the deep red panels seen in their Montenapoleone store; the Catene collection inspired the gold grillage on the windows; and vivid colours evoke the precious gemstones that make Pomellato famous and desirable. The store also features two VIP rooms for private sales, designed for comfort, following the brand’s aesthetic codes including feminine, rounded contours, pink Alcantara (a type of suede) upholstery and the luxury label’s warm Italian welcome.

Pomellato CEO Sabina Belli said: “We are delighted to expand our presence in the Middle East with a new store in Qatar and in such a beautiful and prestigious location as the Place Vendôme Mall. The country is a true Arabian jewel and our brand is pleased to make a new home here with its unmistakable Milanese style and uncompromising quality of craftsmanship. We know that the Pomellato designs and creations are already appreciated by the sophisticated Qatari consumers who look for a unique offering from the world of Italian fine jewellery.”

Crafted by expert goldsmiths, the label stands out for its unique creations and colourful gems which, through innovative stone cutting and setting techniques, have come to define an unmistakable and iconic style. Founder Pino Rabolini is said to have come up with the visionary idea of introducing prêt-à-porter to the then-conservative world of jewellery. Working towards a more eco-conscious future, Pomellato has now achieved 100% responsible gold purchasing. It has increased fair-mined gold purchases as well to create a special collection and continues to invest in the traceability of coloured stones and diamonds while exploring new materials and recycling solutions. Further, it collaborates with a Milanbased goldsmith school to safeguard consistency and craftsmanship.

For more information, please call Pomellato boutique at Place Vendôme Mall on 4415 3555.

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