Printemps Doha has launched a unique e-tail destination called The Private Boutique with a series of exclusive and limited-edition capsule collections.

Technology, luxury and exclusivity meet in this online retail destination created by Printemps Doha. The French department store will be the largest luxury destination in the region and is set to open in the third quarter of the year. The Private Boutique endorses its commitment to its customers with this e-tail destination that brings product exclusivities and committed customer relationships as its priorities.

The Private Boutique by Printemps Doha merges the principles of function and fashion with exclusive pieces available online to Qatar clientele for a limited time only. The online space offers customers registered to delicately designed capsule collections handpicked from over 50 of the finest brands in luxury, fashion, beauty, home and gastronomy.

The concept is based on novelties to accompany tasteful customer desires for innovative and unique creations. Every two weeks, a new selection from six cutting-edge brands will be unveiled and, to maintain clients’ excitement, the pieces will be replaced bi-weekly with new inspiring items. And the cherry on top: all these statement creations are exclusively available at

The Private Boutique mixes a seamless online-to-offline shopping experience and includes personalised one-on-one appointments with a dedicated personal shopper to preview the products up close. It also offers an engaging customer service on hand to handle requests. A white-gloved chauffeur hand-delivers VIP purchases.

“The Private Boutique is part of Printemps Doha’s global vision to revamp the online shopping e-xperience, in line with the luxury codes of Printemps, through tightly-curated capsule collections or brands that will be exclusive to us in Qatar, and develop an ever more personalised and inclusive relationship with our clients,” said Thierry Prevost, General Manager of Printemps Doha.

Over the years, Printemps has collaborated with countless major international labels and up-and-coming designers. These strong and lasting relationships are visible in the very selective capsules that will be available in The Private Boutique.

The brands go from jewels and chocolates to technology, home, beauty and fashion. Registered shoppers can expect the following brands within the two first campaigns launching this month. Al Zain is a jewellery label that takes pride in quality and craftsmanship, bringing the Arabian signature with modern grace. Cabasse offers a unique high-resolution speaker with ultimate design and technology. DESTREE with bags at the heart of the collections rooted in mineral and tangy tones, worn like jewels, objects of the heart. For more jewellery, Eye of Pink Heater is a multi-brand concept that showcases cutting-edge designers from around the world such as Bauce and Cédille; Melis Goral, a third-generation jeweller from Istanbul offers coloured gemstones such as malachite, lapis lazuli and black onyx; and STATEMENT, one of the first jewellery brands to pavé sterling silver with natural diamonds, is also there. In leather goods accessories, you find LÉTRANGE, a historic French brand with impeccably-crafted handbags. And to finalise the highlights, Pierre Marcolini, a Belgian fine-chocolate maison with its unique delicacies made with cocoa and rare ingredients sourced directly from independent producers around the globe.

Having launched on June 29, The Private Boutique by Printemps Doha is your new online destination for the most exclusive shopping experience, tailor-made for the elegant and ever-evolving Qatari market. Stay tuned to discover more in the coming months, including Printemps Doha’s upcoming campaign.

For more information, please visit and register to The Private Boutique.

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