Qatar Jewellery Brand Noudar Hits Red Carpet Ahead of DJWE

Noudar, the Qatar fine jewellery brand, is marking another significant moment on the international stage, with its jewels taking centre stage across three high-profile celebrity appearances in Venice and Los Angeles, as anticipation builds for the brand’s presence at the Doha Jewellery and Watches Exhibition (DJWE) later this month.

Over the course of one remarkable week, Noudar was spotted at three distinctive red-carpet moments, adorning Liza Soberano at the 83rd Venice International Film Festival on September 4, Heather McMahan at the 78th Emmy Awards on September 2 and Octavia Spencer at the Creative Arts Emmys on September 5.

Together, the appearances offer a striking reflection of Noudar’s growing international presence and its ability to bring a distinctly Arabian perspective to some of the world’s most watched cultural moments.

At the Venice Film Festival, actress and producer Liza Soberano brought Noudar to the historic Lido, where she served on the jury for the Golden Globes Impact Prize for Documentary, presented in partnership with the Artemis Rising Foundation. Her appearance placed Noudar within one of cinema’s most celebrated global settings, where jewellery becomes an integral part of the visual language of the red carpet.

In Los Angeles, comedian and actress Heather McMahan selected Noudar for the 78th Emmy Awards, bringing the brand’s refined aesthetic to one of television’s most anticipated nights. The appearance further reflects the versatility of Noudar’s jewels, designed to move effortlessly between moments of glamour, individuality and celebration.

The week continued with Academy Award-winning actress Octavia Spencer, who wore Noudar at the Creative Arts Emmys on September 5. The evening proved particularly memorable for Spencer, who took home her first Emmy for Outstanding Narrator for Lost Women of Alaska.

Significant Appearances Before Noudar Returns to DJWE

For Noudar, these appearances arrive at a significant moment. As the brand prepares to return to 2026 DJWE in Doha, its presence on the international red carpet serves as a natural extension of its journey from Qatar to a growing global audience.

Rooted in Arabian heritage and reinterpreted through a contemporary jewellery vocabulary, Noudar has steadily built recognition among international celebrities, stylists and fashion audiences who seek pieces with character, meaning and a sense of identity.

Founded by Noor Alfardan, Noudar draws on the visual language of Arabian and Islamic heritage, translating motifs inspired by henna, Islamic geometry and regional artistry into contemporary jewels. The brand’s philosophy is grounded in the belief that jewellery can carry both cultural memory and personal expression, pieces that are not simply worn, but become part of the stories surrounding the women who wear them.

The three recent appearances add another chapter to that story. From the cinematic setting of Venice to the energy of Hollywood’s awards season, Noudar continues to demonstrate how heritage-inspired jewellery can occupy an increasingly global stage while remaining unmistakably connected to its roots.

With DJWE now approaching, the momentum signals an exciting moment for Noudar as it prepares to bring its vision back home to Doha, where its international journey continues to meet the heritage and culture that inspire every jewel.

@noudarjewels