Heya Arabian Fashion Exhibition, Qatar’s most popular showcase of abayas and traditional Arabian attire, will return for its 16th edition this month with a rich program of more than 20 fashion shows, seminars, designer workshops and 250+ brands participating in this exciting array of fashion.
Held under the patronage of Her Excellency, Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, the exhibition will be held at the Doha Exhibition and Convention Center (DECC) between 25-29 October 2019. The event is delivered by Design Creationz, with the support of the Qatar National Tourism Council (QNTC), as part of its effort to empower the private sector to attract and host global events.
The exhibition continues to be the go-to platform for Qatari designers to showcase their designs, with Qatari brands representing 75% of participants, the highest percentage of local participation ever recorded to date. This year’s edition also features international brands from 11 countries, representing 4 continents including neighboring Kuwait and Oman as well as India, Turkey, Lebanon, Morocco, China, Indonesia, Italy, and Georgia.
Offering a unique flavour of Arabian heritage, the Autumn/Winter 2019 show will see returning brands including Debaj, Harlienz, the Hammadies, Al Dukan and Maryam Al Darwish, as well as Zoogha from Kuwait, Samar Secrets from Lebanon, Endemage from Oman, Beenas from India and Bocan from Turkey. Heya 16 also features a number of new exhibitors including UVA, Signature design, A’s Qatar, Kyra collection, Atelier Zuhra, and Malo to name a few.
This year’s exhibition has partnered with the Italian Embassy which will offer guests a dedicated Italian pavilion curated by Valeria Mangani, former Vice President of the Italian Chamber for High Fashion. The Italian pavilion will feature 4 unique luxury brands namely Positivity Couture, Malo, Faggioli atelier and Atelier.C Firenze who will also take part in the grand opening with a special fashion show.
This edition will also see the Ministry of Commerce and Industry participating for the first time at Heya through a variety of workshops.
Numerous fashion shows, workshops and conversations with fashion icons are woven through the program to ensure Heya continues with its tradition of supporting entrepreneurs. Virginia Commonwealth University in Qatar (VCUQ), Istituto di Moda Burgo from Italy, Qatar Business Incubation Center (QBIC), and Bedaya center will offer young talent valuable advice related to the industry.
In partnership with Heya, IDAM, the 3 Michelin star Alain Ducasse restaurant at MIA will unveil specially designed Heya menu inspired by haute couture. The menu will only be available during the 5 days exhibition.
Heya is open for women only except on the opening day (25 October), during which men can accompany family members. Children below the age of 13 cannot enter the exhibition.
For more information on the 16th Heya Arabian Fashion Exhibition please visit www.heya.qa.