French luxury fashion house, Hermès has unveiled a captivating new window installation at Hermès Place Vendôme in Doha, designed by Lebanese artists Joe and Amanda Bou Abboud, the founders of Boo Design Studio with the support of M7, Qatar’s dynamic creative collective.

Drawing inspiration from Hermès’ iconic store at 24 Rue du Faubourg Saint Honoré in Paris, the installation invites visitors to step into a world where reality and imagination seamlessly intertwine, and where detail tells its own enchanting story.
Evoking the spirit of Hermès’ iconic Parisian atelier, the installation embodies a sense of whimsical chaos that defies traditional order. The display transports visitors into the heart of the Maison’s craftsmanship, with shimmering floors that evoke the sensation of magical fabrics, while the intricate artistry of Hermès artisans comes to life through layers of leather, silk, and rich textiles. Every element has been thoughtfully curated to breathe life into the space, honouring Hermès’ timeless heritage.


The scale of the installation challenges conventional perspectives, inviting the viewer to be swept away by the artistry, as if guided on a dynamic, enchanted journey. Reminiscent of the aerial view from the Parisian workshop, the design offers an entirely new vantage point, where every object, imbued with the magic of its creation, transcends its function to become a storyteller.
This installation is an invitation to lose oneself in a magical space where craftsmanship meets wonder creating an environment that inspires, captivates, and enchants.
For more information, please visit www.hermes.com.