TUDOR, the award-winning Swiss-made watch brand, has announced with its local partner, Fifty One East, the unveiling of a brand-new shop-in-shop at Lagoona Mall. Signifying TUDOR’s long-standing relationship with Qatar’s favourite department store which goes back to more than 70 years, the new concept is set to mesmerize the brand’s aficionados with its welcoming ambiance and fascinating collections on display.
To establish further the brand’s distinctive image and make it even more easily identifiable, TUDOR has reimagined the architecture and design of its points of sale. The concept at Lagoona Mall extends to more than 24m2 and has been developed to place TUDOR watches as the main focus of attention and express the character and identity of the brand.
This new identity is closely tied to current visual communications, reinterpreting the graphic principles within the retail environment. The TUDOR ambassadors are strongly featured and set the tone; making the space their own. Their achievements accompany the visitors’ experience.
On a more technical level, the colour palette is inspired by the brand’s three iconic colours (black, red, and white) and is presented in a range of materials. These materials are used in a clean, streamlined, uncompromising manner. Satin-finish or brushed black, transparent red and structured white: the colours become textures. This new concept allows the visitor to be entirely immersed in the world of Tudor.
TUDOR is #BornToDare
The TUDOR signature is #BornToDare. It reflects both the history of the brand and what it stands for today. It tells the adventures of individuals, usually anonymous, who have achieved the extraordinary on land, on ice, in the air or underwater, with a TUDOR watch on their wrists. It also refers to the vision of Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to withstand the most extreme conditions, watches made for the most daring lifestyles. Finally, it is testimony to TUDOR’s pioneering approach to watchmaking, which has helped to make it what it is today. At the cutting edge of the watchmaking industry, the brand’s innovations are now essential benchmarks. The TUDOR #BornToDare spirit is supported globally by high-profile ambassadors – David Beckham, Jay Chou, and the All Blacks – whose achievements directly result from a daring approach to life.