THE NEW YOUTH REPAIRING RITUAL INSPIRED BY GUERLAIN’S ART OF OIL FORMULATION FOR SKIN & HAIR
Six months after the relaunch of the iconic Youth Watery Oil, the result of ten years of research into bee products, Guerlain is unveiling two new skincare products with powerful repairing properties: Scalp & Hair Youth Oil-in-Serum and Intense Repair Youth Oil-in-Balm. Two expert products born of Guerlain’s formulatory know-how, combining the richness of oil and lightness of application.
BECAUSE YOUR YOUTH HAS TWO FACES
A QUEST FOR THE MOST POWERFUL HONEYS AND ROYAL JELLIES: GUERLAIN’S GREAT SCIENTIFIC ADVENTURE
Bees, nature’s great alchemists, create these treasures, which are among the best natural healing agents in the world. For over 10 years, Guerlain Research has been seeking out the most powerful honeys and royal jellies for skin repair, selected according to three precise criteria: an unspoilt environment, abundant biodiversity and the genetic profile of the bee.
They discovered their most precious nectars in the heart of unspoilt islands:
Pure Black Bee Honey from Ouessant Island, France: A UNESCO Biosphere Reserve, the island is the refuge of a protected species of black bee. It produces pure honey, rich in amino acids and polyphenols.
Rich Honey from Corsica, France: A nature reserve protected by the European Union. Bees here create a powerful honey, full of trace elements.
Legendary Honey from Ikaria, Greece: One of five “Blue Zones” in the world where beekeeping has remained traditional. The bees produce a honey with a high concentration of minerals.
Powerful Honey of Åland, Finland: A UNESCO Biosphere Reserve, the archipelago is located in the Baltic Sea. It is home to bees that are incredibly resistant to the cold climate and produce a powerful honey, rich in amino acids.
Selected for their performance and incredible synergistic qualities, they are enriched with royal jelly, the rarest substance in the hive, harvested in France exclusively for Guerlain. Together, these treasures form the Dynamic BlackBee Repair technology, a cuttingedge technology naturally rich in vitamins, minerals, trace elements and polyphenols. It is the youth repairing force at the heart of the Abeille Royale line.
DYNAMIC BLACKBEE REPAIR TECHNOLOGY
THE GENIUS OF THE HIVE , TRANSCENDED BY NEUROSCIENCE
Since 2014, Guerlain Research has been exploring the close links between neuroscience and skin repair. Dynamic Blackbee Repair Technology is the result of these years of exploration. Researchers have demonstrated its effectiveness in accelerating the skin’s self-repair mechanisms. By stimulating the connections between nerve cells and skin cells, its action against the signs of ageing – wrinkles and loss of firmness – is boosted.
BOOSTED REPAIR EFFICIENCY
X3
CONNECTION CAPACITY*
+47%
WITHIN 24 HOURS**
* In vitro study (coculture of neurons–epidermal cells) showing significant stimulation of neurite growth (×3) after 30 hours of treatment with Dynamic BlackBee Repair technology versus the untreated control.
** In vitro study (coculture of neurons–epidermal cells) showing a 47% increase in cell mobility after 24 hours of treatment with Dynamic BlackBee Repair technology versus the untreated control.
ADVANCED YOUTH WATERY OIL
ICON OF THE ABEILLE ROYALE LINE
Oil and honey are incompatible. To create Youth Watery Oil, the Guerlain formulation laboratory invented an innovative process, a true art of formulation, resulting in this unique texture, as rich as an oil, as light as water and as concentrated as a serum.
In 2021, Guerlain is raising the bar on excellence with a new version of its daily skincare product, with an enhanced cosmetic performance formula, containing 95% ingredients of natural origin* and packaged in a premium bottle incorporating recycled glass.
A bottle of this highly sought-after “nectar” is sold every 20 seconds across the world, even making the Abeille Royale franchise the number one luxury anti-ageing product in France.** This means that the treatment already possesses all the attributes of a true cosmetic legend.
THE SAGA IS FAR FROM OVER, HOWEVER.
* In accordance with the ISO16128 standard, calculation including water, the remaining 5% contributes to optimising the integrity of the formula and its sensoriality over time.
**Source: NPD France, selective skincare market, at franchise level, sales in value over the cumulative period from 4 January to 31 October 2021.
GUERLAIN’S HERITAGE AND SKINCARE EXPERTISE APPLIED TO THE SCALP AND HAIR TO ACHIEVE RADIANTLY BEAUTIFUL AND YOUTHFUL HAIR
In 2022, Guerlain is charting new territory: scalp and hair care. Healthy-looking, abundant, thick hair is a sign of youth just as essential as plumpness in facial features. In China, it is customary to say that hair is the “second face” of women. But hair does not always get as much care as the face.
A first in the history of Abeille Royale but not quite in that of Guerlain, which offered haircare products in its catalogue from its creation in 1828 and for over 140 years, until the 1970s. A visionary holistic approach to beauty that Guerlain subscribes to more than ever today.
Guerlain is now applying its skincare expertise to the scalp and hair to achieve radiantly beautiful and youthful hair.
SCALP & HAIR YOUTH OIL-IN-SERUM
YOUR SKIN HOLDS THE FUTURE OF YOUR HAIR
The scalp is a real nurturing place for the hair. The quality of the fibre, its strength and luminosity depend on the “good health” of the scalp.
Similar to facial skin, it nevertheless has its own specificities: faster cell renewal (14 days vs. 21), a high density of hair follicles, but most importantly it is one of the most nerve-dense areas on the body. This rich, complex nerve density results in numerous connections between skin cells and nerve cells. They are an integral part of an essential ecosystem to promote the structural quality and vitality of the scalp and hair.
With time and daily stress, these connections become diminished and less active, and the quality of the scalp suffers. Deficient in essential nutrients, vitamins and minerals, the hair becomes fragile, dull and brittle.
If skin benefits from the youthful restorative powers of honey, can’t they also revitalise the scalp and hair? In fact, honey is an ingredient with many benefits known since antiquity.
THE SCIENCE OF HONEY: A POWERFUL ELIXIR FOR BEAUTIFUL, YOUTHFUL HAIR
Dynamic BlackBee Repair technology, which combines the most powerful bee products identified by Guerlain Research, acts on the connections between skin cells and nerve cells for proven action on the skin’s self-repair mechanisms. Applied to the scalp, it dynamises the connections to preserve and strengthen the hair starting at the roots.
To optimise its e)ectiveness on hair beauty, Guerlain Research has combined it with a complex of active ingredients selected for their action on the hair fibre, including D-Panthenol, known for its plumping and fibre-strengthening action. The result is a serum with a powerful technological core for a dual action on the scalp and hair.
AT THE SCALP LEVEL
- Dynamic BlackBee Repair technology offers 3 times more connection capacity between nerve cells and skin cells. The transmission of key biological signals of vitality is dynamised.
- It stimulates by +28% a vitality protein that promotes repair factor delivery closer to the hair follicle.*
*In vitro tests on ingredients.
AT THE FIBRE LEVEL
- Dynamic BlackBee Repair technology and D-Panthenol Complex act in a complementary way to repair deep within the fibre while providing an instant conditioning action.
- The fibre surface is protected from urban pollution-induced damage at 100%* , a major factor weakening the structural integrity of the fibre, making the hair more fragile, dull and brittle.
- The natural colour of the fibre is visibly preserved. By inhibiting by -73%** a protein generated during oxidative stress, it helps combat hair greying.
Day after day, the hair structure is strengthened, the fibre is sheathed and repaired, the scales are smoothed. The hair becomes softer and easier to style. It gains back all its radiance.
*Ex vivo study on locks of hair.
** In vitro test on hair follicle pigment cells.
A FORMUL A WITH A UNIQUE SENSORY SIGNATURE
Ten years of unique Guerlain formulating expertise has gone into the development of Abeille Royale Scalp & Hair Youth-Oil-In-Serum, in the tradition of the legendary Youth Watery Oil for the face.
97% INGREDIENTS OF NATURAL ORIGIN*
Its formula is a real technological feat, combining the richness of a nourishing oil, the lightness of refreshing water, and the power of a serum concentrated in honey and royal jelly. Upon application, the Oil-in-Serum penetrates the scalp and revitalises it without greasing the roots or leaving any residue, while the lengths are lightly coated. Its delicate fragrance with honeyed scents makes it a pleasure to apply.
100% OF WOMEN FIND ST YLING EASIER AND THEIR HAIR MORE MANAGEABLE.
LUXURIOUS AND SUSTAINABLE PACK AGING
Youth Oil-in-Serum incorporates the same sophistication as the iconic Youth Watery Oil, in a luxurious recyclable glass bottle made from partially recycled material, with honeyed tones and sharp edges suggesting a honeycomb.
Its recyclable FSC cardboard box is closely fitted to the bottle to reduce packaging to a minimum.
* In accordance with the ISO16128 standard, calculation including water, the remaining 3% contributes to optimising the integrity of the formula and its sensoriality over time.
INTENSE REPAIR YOUTH OIL-IN-BALM
THE RICHNESS OF THE BEEHIVE IN A LUXURIOUS SOS BALM
This new exquisitely sensorial creation, based on the Guerlain art of oil formulation, has been added to the Abeille Royale repair care collection.
This Oil-In-Balm has been specially designed for the needs of dry skin weakened by climate conditions (cold, wind, humidity, heat), wearing a mask or being overstressed.
In fact, all these everyday situations are prone to alter the skin barrier and promote the development of dry, fragile, lacklustre skin. These conditions hinder the skin’s ability to repair itself, making it more prone to the premature signs of ageing.
Intense Repair Youth Oil-In-Balm therefore responds to this type of skin, which, more than any other, is sensitive to the comfort of generous textures. It offers face and body skin rapid and complete repair, a new youthful glow.
ULTR A-POWERFUL TECHNOLOGY
The secret of the intense repairing power of the Youth Oil-InBalm lies in the Dynamic BlackBee Repair Technology. Guerlain laboratories have super-concentrated it with Ouessant honey* for reinforced action against the daily stresses that disrupt the skin’s self-repair mechanisms.**
The formula is enriched with Cicawax Complex, which combines the renowned Centella asiatica “tiger grass” to soothe the skin** and beeswax butter, which traps water molecules at its core, to deliver the optimal balance of hydration and nutrition, essential for intense repair.
*Compared to Advanced Youth Watery Oil. Ex vivo study on explants of weakened skin.
** In vitro tests on ingredients.