A Stitch in Time

CHANEL pays tribute to Mademoiselle Chanel’s iconic atelier with the latest collection.

The artistry of Mademoiselle Chanel’s atelier is legendary, embodying a blend of creativity, craftsmanship and elegance. Now, the iconic house of CHANEL introduces a spellbinding capsule that pays homage to this heritage: Couture O’Clock. Inspired by the tools of the trade at the rue Cambon ateliers, this collection seamlessly merges function with the world of high fashion.

Experience luxury with the J12 White Star Couture watch, a masterpiece limited to just 12 pieces. At its heart lies a steel case with a sleek black coating, adorned with 22 baguette-cut white ceramics and 55 dazzling baguette-cut diamonds. The sapphire crystal caseback proudly displays the exclusive LIMITED TO 12 mention, emphasising its rarity. The steel with black coating non-screw-down crown is adorned with a brilliant-cut diamond, reflecting the watch’s exquisite craftsmanship. Completing the look is a steel with black coating bracelet, set with 342 baguette-cut white ceramics and 160 baguette-cut diamonds with a triple-folding buckle, ensuring a secure and comfortable fit on the wrist.

Limited to 100 pieces, this masterpiece is inspired by the iconic atelier of Mademoiselle Chanel at rue Cambon. Encased in matte black, highly resistant ceramic with polished bevels, it features a manual-winding movement with an automaton function. The steel fixed bezel with a black coating is adorned with 48 baguette-cut diamonds, adding a touch of luxury to the watch’s design. The dial features a meticulously crafted depiction of the rue Cambon workshop, with Mademoiselle Chanel, her scissors and a couture dummy coming to life against a precious backdrop. Equipped with the Caliber 6, a new movement designed and assembled by the CHANEL manufacture in Switzerland, this watch is a technical marvel. With 355 components, including 54 rubies, the movement brings Mademoiselle’s silhouette to life at the touch of a button.

Limited to 55 pieces, the Mademoiselle J12 Couture Watch is a stunning tribute to the iconic style of Mademoiselle Chanel herself. The watch is encased in highly resistant black ceramic and matte black-coated steel, with a steel fixed bezel adorned with 46 baguette-cut diamonds. The dial features the silhouette of Mademoiselle Chanel in her signature black and white suit, capturing her timeless elegance. A rotating disc in the background animates golden motifs of safety pins and couture dummies, adding a whimsical touch to the design. Completing the look is a black, ceramic bracelet with a steel triple-folding buckle. The timepiece is equipped with the Caliber 12.1 self-winding manufacture movement. Each detail of the timepiece is carefully crafted to perfection, making it a true collector’s piece.
All three watches from the Couture O’Clock collection exemplify the pinnacle of luxury and craftsmanship. These watches offer exceptional precision and reliability, with power reserves ranging from approximately 70 to 72 hours. With water-resistance capabilities of up to 50 metres, they seamlessly marry style with practicality, ensuring they can be worn with confidence in any setting.


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