Hollywood actress and producer Sydney Sweeney has been revealed as the star of the Jimmy Choo Summer 2024 campaign.
Called Road to Joy, the campaign is set against the sun-bleached backdrop of Palm Springs and photographed by Oliver Hadlee Pearch.
It shows Sydney escaping the city for a summer road trip. Adventure awaits and the excitement is palpable.
She’s confident and playful, embracing the optimistic mood of the season. Sydney’s effervescent personality dominates every scene.
‘‘Sydney embodies the spirit of Jimmy Choo,” said Jimmy Choo Creative Director, Sandra Choi.
“Talented, confident, and playful, with an inspiring work ethic. Her effortlessly cool sense of glamour is underpinned with an empowered sense of self.
“We loved working with Sydney to create the campaign story, taking us on an uplifting adventure.’’
The story begins with Sydney behind the wheel, embarking on a Californian desert road trip.
The first stop is a gas station, where she gets out of the car wearing the Western-inspired Cece Mule II and the new Cinch bag in latte leather.
The next stop sees Sydney embrace her playful side in a retro photo-booth, wearing the Cinch bag in pink and brown cow print pony and the Amel drop heel.
The journey also sees Sydney explore iconic Palm Springs locations sporting the Diamond Tilda ballerina flat and the Diamond Maxi trainer.
As the sun sets, the glamour intensifies, with the actress now wearing Jemma sandals in matcha suede with delicate ankle ties and playfully kitsch crystal heart droplets.
The wide-open spaces of California – the light, the colour, the openness, an invitation to discover – serve as the inspiration for the Summer 2024 collection.
Embracing the spirt of a road trip, the optimistic mood of the collection comprises new silhouettes alongside re-worked brand icons, offering a wardrobe of shoes and accessories that can be worn 24/7 – perfectly capturing the effortless glamour and playful attitude of the Jimmy Choo muse.
For more information, please visit www.jimmychoo.com.