This is our new section dedicated to exciting news, partnerships and one-of-a-kind products in the fashion and beauty world. Update your stylish radar with our June selection.
Joined Hands
The fine jewellery label Jacquie Aiche is collaborating with the non-profit organisation Fashion Trust Arabia (FTA) with a limited-edition collection. The line is inspired by the creative expression and love of arts found in the Middle East, and 40-per-cent of the proceeds of this handcrafted collection will be donated to the FTA. The organisation supports and empowers up-and-coming and established fashion talents in the MENA region. “I’m so grateful for the opportunity to collaborate with FTA and their mission in providing a new generation of designers the resources to pursue their dreams,” says Jacquie Aiche.
Conscious Designs
The brand KARL LAGERFELD announced a collaboration with supermodel, actress and activist Amber Valletta to co-develop a collection of eco-friendly accessories. A special edition of the K/Kushion bag was crafted with innovative, socially sustainable sources with minimal ecological impact. The K/Kushion was inspired by a tailor-made cushion that Karl Lagerfeld had kept since his childhood. It has a voluminous effect, is pillowy soft to touch, and is available in two sustainable and recyclable materials. The materials are vegan cactus leather and 90-per-cent recycled cotton. The profits generated from the sale of the KARL LAGERFELD X AMBER VALLETTA K/Kushion bag will be used to make an independent donation to The Ocean Cleanup, a charity that aims to eliminate plastic in our oceans.
New Rules
The Maison Boucheron has a new campaign called Rock Paper Scissors, consisting of three episodes highlighting the theme of sisterhood. The concept brings the sharing and connection between two women, Marwa Al Hash and Oumayma El Boumeshouli. Both of them embody the style and attitude that characterises Boucheron femininity. For the occasion, the jewellery brand unveils its new spring and summer 2021 creations as well as the iconic Quatre, Serpent Bohème and Jack de Boucheron lines. In the three episodes created to showcase the collections, the two women challenge each other to a game of rock, paper,scissors, reinventing the rules of this childhood game, creating their own signs, and giving a personal touch to this universal game.
Sole Art
The painter Zartosht Rahimi teamed up with fashion designer Behnood Javaherpour to create a limited-edition collection of handcrafted shoes called ‘Art in Sole’. The collaboration resulted in four different styles of BEHNOODE’s Oxford Italian dress shoes for men with Zartosht’s signature caricatures on their soles. “I have been looking forward to doing such a collaboration as I believe fashion and art revolve in the same universe, and I want to see how my art can also be a fashion statement,” said the artist. The fashion designer added: “Zartosht is a treasure of the Middle Eastern art industry. His works have reached millions of souls within our region and globally as he makes strong statements through his art pieces. He is such an inspiration to many young artists, and this collaboration is another milestone for my brand BEHNOODE.”
Luxury Meets Paradise
The resort Velaa Private Island in the Maldives created an exclusive partnership with the Kering Group. The private island is featuring a collection of Pomellato jewellery as well as a line of Ulysse Nardin watches. Inspired by the beauty of the island, the fine jewellery label has created a series of elegant and classic yet playful designs. The Pomellato collection at Velaa Private Island includes rings, bracelets, necklaces, and earrings. Ulysse Nardin brings a timeless collection of high-end timepieces along with a limited-edition Diver watch that has been designed incorporating the logo of Velaa Private Island and will be exclusively available on the island. Enjoy your holidays in pure luxury style.
Colourful Scent
The Irish artist Anna McKeown lives between Belfast and the Middle East and has embraced the fragrance world by creating artworks inspired by its beautiful bottle designs and eye-catching labels. Anna’s pieces are vibrant, colourful and abstract, and her work has been recognised throughout the Middle East. The artist has been commissioned to produce works for individual clients as well as hotels, restaurants and commercial spaces. Her iconic bottle paintings have become a signature of her brand, and recognisable perfumes have been recreated through Anna’s art. The artist’s creations can be shipped worldwide.
