Amal Ameen Beauty has unveiled a new three-perfume collection, titled ‘Sun Memories’, that draws inspiration from Mykonos, Marrakesh and Marbella.
The brand launched Sun Memories at a grand event at Place Vendôme Mall, Doha.
The new fragrances – named SOUL (representing Mykonos, the popular Greek island); SPIRIT (representing Marrakesh, the enchanting Moroccan city) and SENSE (representing Marbella, the picturesque Spanish tourist destination) – were unveiled at an original mise-en-scène, featuring a stylish perfume bar and a perfume trunk show.
Fashion models walked around the tables, spraying the three new scents with guests being asked to guess the ingredients of each perfume as part of a social media activation.
SUN MEMORIES
Sun Memories aims to instill confidence through its exclusive fragrances which is completely on-brand for Amal Ameen Beauty, which was founded in 2020 and believes in the power of self-expression and being bold.
The brand drew inspiration from the captivating charm of cities around the Mediterranean Sea for the collection which pays homage to timeless moments by capturing the essence of heady summer days.
SOUL: A Journey of Liberation
The scent represents liberation, embodying a fresh, limitless sensation of newness and vitality. It transports you to a moment of pure escape and fulfillment, a hidden realm of happiness and pleasure. Inspired by the vibrant hues of Mykonos, Soul is crafted with the finest oils and exquisite natural ingredients.
As rainwater drips from the peach onto a small orange blossom flower, infusing it with life on a bed of woody notes, it conjures magical memories of sun-kissed vacations, with azure skies and gentle breezes.
Wearing Soul, you envision the idyllic beauty of these moments. Its identity is bold, open-minded and sublime, reflecting the essence of freedom and elegance.
SPIRIT: Boundless Renewal
Drawing inspiration from the captivating contrasts of Marrakesh, Spirit embodies boundless renewal and vitality. Evoking memories of vibrant markets and serene riads, Spirit invites customers to indulge in the warm embrace of the desert sun.
Its bold identity captures the essence of Marrakesh’s cultural richness, celebrating the city’s rich tapestry of heritage. With the sweet, warm scents of white amber and the captivating contrasts of smoky white oud, Spirit embarks on an adventure of refinement and pleasure, encapsulating the evolution and contrasts that each person transcends, paying homage to authenticity amidst modernity.
SENSE: Embracing Life’s Beauty
Sense celebrates the essence of life through the beauty of the five senses. Inspired by the vibrant city of Marbella, it embodies the youthful yet cultural allure of this coastal gem.
The scent invites you to immerse yourself in the freshness of blooming flowers and the tranquil rhythm of the beach, evoking the exclusive and invigorating atmosphere of Marbella. With each breath, you are transported to the shores of Spain, where the ocean breeze mingles with the powdery scent of youthful exuberance, evoking the gentle warmth and silky soft elegance of being wrapped in the ocean’s embrace.
For more information, please visit www.amalameenbeauty.com
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