THE PRODUCT
Sheerlips combines the texture of a balm with the brightness of four flower-inspired shades, each containing the perfect delicate pigments to recreate the subtle transparency and sheer colours of flowers.
Lips are smoothed and softened with caring skincare ingredients, offering hydration and all day-long comfort. Infused with the Dolce&Gabbana Beauty’s Mediterranean Glow Complex, an exceptional hydrating blend that preserves lips with supreme comfort and care, Sheerlips is also enriched with Sunflower Seed Wax to create the balmy, moisturising texture.
95% find the lips are instantly comfortable**
91% find the lips are soft**
91% find the texture is weightless**
Effortless to apply and adaptable to every natural lip colour, each of the four captivating shades is inspired by a different flower: Lovely Tulip is a dusky pink with hints of depth and passion; Sweet Lily, a pale candy pink, is delicate and tender; Spring Peony, a vivid fuchsia, is vibrant and modern yet tenderly playful and Joyful Sunflower, is the perfect coral.
THE PACKAGING
For Sheerlips, the signature Dolce&Gabbana Beauty gold packaging blooms with floral beauty. Each of the four shades comes in its own unique lipstick case. Lovely Tulip embeds a cascade of pink petals and deep green leaves. Sweet Lily whispers its delicate white petals quietly. Spring Peony is surrounded by a palette of lilac and purple flowers, while the flowers adorning the Joyful Sunflowers cap are bursting with sunny happiness.
THE CAMPAIGN
The campaign is shot by Mert & Marcus. A bright pink peony takes centre stage, matched by the beauty of the model’s perfect lips. She wears Sheerlips Spring Peony, its creamy texture creating a lip that is soft and sensuous for a fresh and effortless take on modern femininity.